Ignore {Brand} SERPs at your peril!
Brand SERPs You Really Should Be Tracking (and Improving) Search queries in the SERPs for your brand name are vital touch-points for both people and machines and are therefore absolutely essential to…
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Digital PR and Why It’s Important for SEO and Link Building
Digital PR and Why It’s Important for SEO and Link Building If you’re not using digital PR as part of your link building strategy, you’re missing out on a huge opportunity…
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Guide to Digital PR
Public relations has always been about capturing attention, owning or participating in a public conversation, and shaping the narrative of your brand, industry, or company. Digital PR is the execution…
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What Is Share of Voice?
What Is Share of Voice? Share of voice is a marketing figure/calculation that tells businesses just how much (percentage) of the market they own compared to the competition. Now, “own”…
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What Does an Online SEO Reputation Management Tool Do?
What Does an Online SEO Reputation Management Tool Do? Put simply, an online reputation management tool (sometimes called a brand management or brand monitoring tool) helps you monitor, influence, and…
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What Is Digital PR?
What Is Digital PR? Digital PR is a bit of a buzzword because PR is something brands have always done. Tactics to sway public opinion have been around since ancient Greece, but…
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Increase Brand Awareness
Increase Brand Awareness Fast If you’re an emerging business, a start-up looking to secure funding, or a brand trying to make a bigger splash in your market, then this article…
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What Is Online Reputation Management?
A Beginner’s Guide to Online Reputation Management Online reputation management, or ORM, is the process of managing and maintaining the public perception of a brand, business, or person online. ORM…
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How to Write a Media Pitch
Thinking Outside the Inbox: How to Write a Media Pitch in 5 steps In the realm of PR outreach, probability theory has little to do with the outcome. You can…
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Cold Email Templates
11 Cold Email Templates Sure to Attract Hot Leads Cold emailing can feel intimidating. And if you’re not hearing back from recipients, the effort may not feel worthwhile. It doesn’t…
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