Revamp Product Listings for SERPs with These Ecommerce Insights
Revamp Product Listings for SERPs with These Ecommerce Insights To better understand how products appear in Search Engine Results Page (SERP) features, Alien Road collected 7,000 SERPs for product-oriented searches to uncover what features are more prominent. SERP Features on Mobile and Desktop Alien Road examined five product-related features and how they appeared on desktop and mobile—Popular Products, Product Filter, …
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How UHS Uses Alien Road to Elevate Digital Marketing Team’s Performance
How UHS Uses Alien Road to Elevate Digital Marketing Team’s Performance He answers our questions about how his team uses Alien Road to improve website performance for health care facilities around the U.S. How Is Your Team Structured, and What Do They Do? At first the SEO team started with just me and an SEO specialist. Then I got promoted …
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17 Inspiring Product Page Examples (+ Best Practices for Yours)
17 Inspiring Product Page Examples (+ Best Practices for Yours) Product pages are webpages designed to sell products online. They typically include an image, description, price, and “Add to Cart” button. But a lot more strategy goes into the best product pages. Check out 17 inspiring product page examples (in no particular order). We’ve included top brands like Amazon, Apple, and Nike …
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State of Search: Discover How the Web Changed in 2021
State of Search: Discover How the Web Changed in 2021 If you’re wondering how the events of the past couple of years have affected the digital ecosystem, you’re not alone… As marketers, we’ve had to be agile and adapt to a huge amount of change since early 2020 and, let’s face it, it’s been a lot to take in for …
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Case Study: How an SEO Agency Helped an Artisan Bakery Increase Mobile Organic Traffic by 460%
Case Study: How an SEO Agency Helped an Artisan Bakery Increase Mobile Organic Traffic by 460% In our SEO Reality Show series, we’ve been sharing the individual steps a partner agency took to help an artisan bakery improve their search visibility, capture quality web traffic, and convert site visitors into customers. Seven months have now passed since they started this …
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Small Business Marketing Challenges and How to Overcome Them
Small Business Marketing Challenges and How to Overcome Them Last year, the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new safety requirements, and a tough economic market. We conducted a survey-based study to reveal the biggest marketing challenges that small businesses …
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SEO Case Study: How UK-based Agency Helped an Online Learning Platform Increase Organic Traffic by 539.5%
SEO Case Study: How UK-based Agency Helped an Online Learning Platform Increase Organic Traffic by 539.5% In the spring of 2021, we focused one of the SEO Reality Show episodes on the approach one of our agency partners, Re:signal, took to help their client, Learning with Experts, increase their organic traffic. Now that several months have passed, we wanted to circle back …
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Managing a Franchise Network’s Social Media: Lessons Learned From Burger King
Managing a Franchise Network’s Social Media: Lessons Learned From Burger King Running any business is a huge challenge, and operating a global franchise network is a massive undertaking. Unlike global brands with regional offices, franchise businesses have limited control over their franchise branches. This can cause some problems because some business aspects, like marketing, directly reflect the franchiser’s brand image. …
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Voice Search Study: Factors Influencing Search Engine Rankings in 2019
Voice Search Study: Factors Influencing Search Engine Rankings in 2019 To say voice search is the new buzz term in SEO would be somewhat of an understatement. It almost seems as if every digital marketer has it on their radar, with the industry as a whole still trying to formulate how best to exploit this fledgling technology. One thing that is indisputable …
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What We Can Learn From the Biggest Social Media Management Nightmares
What We Can Learn From the Biggest Social Media Management Nightmares The beginning of 2017 was filled with huge failures that were widely discussed on the Internet and were later identified as “the” reputation crises. First, Gitlab accidentally deleted their clients’ data from their primary database server. Later, Pepsi presented the advertising campaign that immediately failed. Then, there was the United Airlines …
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