Search Essentials
Search Essentials: The Three Things Google Asks For
Technical requirements, spam policies and best practices, the baseline every site must meet before ranking is even a question.
- All
- Getting Started 4
- Search Essentials 3
- Discover and Other Surfaces 3
- Structured Data 3
- URL Structure and Links 3
- Site Moves and Changes 3
- Page and Content Metadata 3
- Canonicalization 3
- Sitemaps 3 Crawler Management 3 robots.txt 2 JavaScript SEO 2 Ecommerce 2 Removals 2 Generative AI in Search 2 International and Multilingual 2 Preventing Abuse 2 How Search Works 2 Title Links and Snippets 2 Images in Search 2 Search Console 2 Page Experience 2 Ranking Systems and Updates 2 Sensitive and Explicit Content 1 Debugging Traffic Drops 1 Search Operators 1 Site Identity in Results 1 Videos in Search 1 Mobile-First Indexing 1 Helpful, People-First Content 1 Monitoring and Debugging 0 Ranking and Search Appearance 0 Site-Specific Guides 0 Crawling and Indexing 0 SEO Fundamentals 0
Search Essentials
Technical Requirements in Detail
The minimum a page must do to be eligible for Google Search, and the common ways sites accidentally fail them.
Search Essentials
Spam Policies: What Gets a Site Demoted
The behaviours Google treats as manipulation, and why some of them are easy to trip into accidentally.