Scaling Awareness With Google Ads Video Reach Campaigns
Learn how Google Ads Video Reach Campaigns help you maximize your brand presence by using efficient combinations of skippable and…
Author · Alien Road
Arda Kaya
Arda covers Advertising at Alien Road. The articles focus on what changed, why it matters and how a team can act on it this week.
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Broad Match vs Phrase Match: Google Ads Keyword Guide
Learn the differences between Google Ads broad match and phrase match. Understand how to choose the right setting to optimize…
How to Set Up Google Ads Campaign Experiments
Learn how to set up google ads campaign experiments to test changes against a control group and measure the impact…
Automated Bidding vs Manual CPC in Google Ads: A Practical Guide
Understand the differences between Google Ads automated bidding and manual CPC. Learn how to choose the right strategy for your…
Guide to Google Ads Performance Max Asset Groups
Learn how to organize Google Ads Performance Max asset groups to improve ad delivery. This guide details asset types, structure,…
Google Ads Search Term Report Best Practices for Ad Performance
Learn how to use the Google Ads search term report to refine your keyword strategy, cut wasted spend, and improve…
Controlling Reach With YouTube Ads Frequency Capping
Learn how to manage your YouTube advertising reach using frequency capping settings in Google Ads to improve user experience and…
Google Merchant Center Diagnostics Errors: A Practical Guide
Learn to manage Google Merchant Center diagnostics errors effectively. This guide explains how to identify, address, and prevent product data…
How to Manage YouTube Channel Exclusions in Ads
Learn how to use YouTube channel exclusions to protect your brand and improve ad performance by filtering out unwanted video…
Media Buying vs Programmatic: Choosing Your Advertising Path
Deciding between manual media buying and programmatic advertising depends on your need for control versus scale. Learn which approach fits…