A Guide to Google Ads Account Level Negative Keywords
Learn how account-level negative keywords exclude search terms across all campaigns in Google Ads, including Performance Max, to improve ad…
Author · Alien Road
Esra Arslan
Esra covers AI Advertising Optimization at Alien Road. The articles focus on what changed, why it matters and how a team can act on it this week.
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Optimizing Performance Max for Retail and E-commerce Campaigns
Learn how to optimize your retail Performance Max campaigns by managing product feeds, asset groups, and budget strategies for better…
How to Set tROAS Targets for Sustainable Ad Scaling
Learn how to set tROAS targets in Google Ads by evaluating 30-day historical performance, calculating break-even margins, and adjusting bidding…
Understanding Meta Advantage Plus Audience Expansion
Learn how Meta Advantage Plus Audience Expansion works to improve your ad performance by automatically reaching users beyond your set…
Meta Advantage+ for Retail Media Networks Explained
Learn how to use Meta Advantage+ for retail media networks to improve conversion tracking by integrating direct retailer data into…
Using Advantage Plus Catalog Video Ads for E-Commerce
Learn how Advantage Plus catalog video ads automatically generate visual content from your product feed to improve engagement in your…
Performance Max Vs Standard Shopping Campaigns: A Comparison
Compare Performance Max and Standard Shopping campaigns to decide which structure fits your e-commerce goals and inventory management needs today.
AI Advertising Optimization 26 October 2026Top AI Ad Copy Generators for High-Converting Ads
Discover the most reliable AI ad copy generators to optimize your campaigns. Learn how to use these tools to create…
AI Advertising Optimization 24 October 2026Common Performance Max Mistakes to Avoid for Better Ads
Performance Max campaigns can be tricky. Learn the most common mistakes to avoid so your ad budget works harder and…
AI Advertising Optimization 23 October 2026Best AI Copy Generators for Facebook Ads
Discover how to select and use AI copy generators for Facebook ads. Improve your ad performance with clear, practical steps…