How to Set Up Google Ads Search Campaigns: A Practical Guide
Learn how to set up Google Ads search campaigns effectively. Follow our guide to define objectives, select keywords, and manage…
Author · Alien Road
Gunel Hasanova
Gunel covers Advertising at Alien Road. The articles focus on what changed, why it matters and how a team can act on it this week.
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Google Ads Promotional Extensions Guide: Setup and Strategy
Read the definitive Google Ads promotional extensions guide to highlight sales, discounts, and promotional offers directly within your text ads.
Advertising 26 October 2026Media Buying 101: A Beginners Guide to Paid Advertising
Learn the essentials of media buying for beginners. Discover how to plan, buy, and manage digital ad campaigns effectively with…
Advertising 26 October 2026Essential Google Ads Reporting Tools for Better Performance
Improve your digital marketing strategy with essential Google Ads reporting tools. Learn to visualize performance data and optimize your campaign…
Advertising 26 October 2026Comparing Google Ads Bidding Strategies for Better Results
This guide provides a clear comparison of Google Ads bidding strategies to help you choose the right approach for your…
Advertising 24 October 2026How to Block Mobile App Placements in Google Ads
Learn how to block mobile app placements in Google Ads to prevent wasted budget and accidental clicks. Follow our practical…
Advertising 24 October 2026Difference Between Free Listings And Google Shopping Ads
Compare Google shopping free listings vs paid ads to build a balanced retail strategy. Learn visibility differences, feed setups, and…
Advertising 24 October 2026How To Preview Google Demand Gen Ads Effectively
Learn how to use the Google Demand Gen ad preview tool to verify your creative assets across various placements before…
Advertising 24 October 2026How To Set Up Custom Conversions In GA4
Master the ga4 custom conversions setup guide to track key user actions accurately, configure parameters, and improve your digital marketing…
Advertising 24 October 2026How To Fix Common Google Merchant Center Issues
Learn how to fix common Google Merchant Center issues, resolve item disapprovals, correct tax errors, and restore product feeds quickly.