TCOS vs TROAS: Choosing the Right Bidding Strategy
Learn how to choose between TCOS and TROAS bidding strategies for your digital advertising campaigns. Understand which model fits your…
Author · Alien Road
Damla Arslan
Damla covers AI Advertising Optimization at Alien Road. The articles focus on what changed, why it matters and how a team can act on it this week.
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Optimizing Your Merchant Center Feed for PMax
Discover practical strategies for pmax shopping feed optimization to improve asset group performance, product visibility, and return on ad spend.
Using GA4 Predictive Audiences for Google Ads Optimization
Learn how to use GA4 predictive audiences to improve your Google Ads targeting by identifying users likely to purchase or…
How to Use Google Ads Customer Match Lists for AI Optimization
Learn how to use Google Ads Customer Match lists to feed first-party data into Google AI, helping the algorithm identify…
How to Use the Google Ads AI Image Generator Effectively
Learn to use the Google Ads AI image generator to create assets for Performance Max and Search campaigns with this…
Implementing Profit Based Bidding Strategies in Google Ads
Learn how to shift your Google Ads strategy from revenue to profit-based bidding by using offline conversion imports for better…
How To Optimize Google Performance Max Campaigns
Learn how to optimize Google Performance Max campaigns through asset management, audience signals, and data quality to improve your advertising…
AI Advertising Optimization 25 October 2026Understanding Meta Advantage+ Audience Targeting
Learn how Meta Advantage+ audience targeting uses machine learning to optimize ad delivery by finding the best audience for your…
AI Advertising Optimization 24 October 2026Understanding Performance Max Reporting and Insights
Learn how to monitor Performance Max campaigns by focusing on asset performance grades and audience signals instead of traditional keyword-level…
AI Advertising Optimization 23 October 2026How to Implement Value-Based Bidding in Google Ads
Learn how to shift your Google Ads strategy to value-based bidding. Prioritize high-value conversions to improve your return on ad…