LinkedIn Single Image Ad Design Tips for Better Results
Improve your LinkedIn ad performance with these practical single image ad design tips. Learn aspect ratios, layout strategies, and visual…
Author · Alien Road
Manon Bernard
Manon covers Strategic Planning at Alien Road. The articles focus on what changed, why it matters and how a team can act on it this week.
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How to Write a Sales Pitch Deck: A Practical Guide
Learn how to write a sales pitch deck that communicates value clearly. Follow these steps to build a persuasive presentation…
ABM Direct Mail Campaigns Guide for B2B Growth
Learn how to integrate physical direct mail into your Account-Based Marketing strategy. This guide covers targeting, personalization, and execution steps.
B2B Thought Leadership Content Guide for Expert Brands
Build industry authority with a practical b2b thought leadership content guide. Learn how to write expert insights, structure opinions, and…
How To Measure Brand Awareness Online: A Practical Guide
Learn how to track brand awareness using direct traffic, social reach, and search volume metrics. Use these practical steps to…
Calculating Customer Lifetime Value For Beginners
Learn how to calculate customer lifetime value using our clear guide. Understand the formula to measure long-term profitability for your…
How To Use LinkedIn Lead Generation Forms Effectively
Learn how to optimize your LinkedIn lead generation forms to capture high-quality business leads efficiently without increasing user friction today.
B2B Marketing 26 October 2026Essential B2B Marketing Automation Workflows for Growth
Discover essential b2b marketing automation workflows to nurture leads, improve lead scoring, and scale your sales pipeline efficiently.
Strategic Planing 25 October 2026Conducting A Marketing Spend Variance Analysis Monthly
Learn how to conduct a monthly marketing spend variance analysis to track budgets, find discrepancies, and optimize financial campaign performance.
Strategic Planing 25 October 2026Startup Marketing Budget Checklist for New Businesses
A practical guide to building your startup marketing budget checklist. Follow these steps to allocate funds effectively for growth and…