BlogGET, POST, and safely surfacing more of the web
Tuesday, November 01, 2011 As the web evolves, Google’s crawling and indexing capabilities also need to progress. We improved our…
BlogTuesday, November 01, 2011 As the web evolves, Google’s crawling and indexing capabilities also need to progress. We improved our…

Monday, October 31, 2011 A piece of content can often be reached via several URLs, not all of which may…
BlogTuesday, October 18, 2011 SSL encryption on the web has been growing by leaps and bounds. As part of our…
BlogIt’s been a while since we published this blog post. Some of the information may be outdated (for example, some…
BlogWednesday, October 05, 2011 The TC Summit was a blast! As we wrote in our announcement post, we recently invited…
BlogTuesday, October 04, 2011 Earlier this year we announced a limited pilot for Search Engine Optimization reports in Google Analytics,…
BlogIt’s been a while since we published this blog post. Some of the information may be outdated (for example, some…
BlogThursday, September 15, 2011 If your site isn’t appearing in Google search results, or it’s performing more poorly than it…
Blog2011年9月15日 木曜日 この記事の公開から時間が経過しています。一部の情報が古くなっている可能性があります(画像が表示されない、リンクが機能していないなど)。rel=prev/next は現在、インデックス登録のシグナルとしては使用されていません。 ユーザーテストの結果、検索ユーザーは、コンテンツを分割したページ(「次へ」をクリックして別のURLを読み込む必要があるもの)よりも、すべてのコンテンツを1ページにまとめた「すべて表示」バージョンを好むことがわかっています。 検索ユーザーは、ページ分割され、読み込み遅延が発生しやすいコンテンツよりも、「すべて表示」バージョンを好む傾向があります。 そこで、ユーザーエクスペリエンスを向上させるため、コンテンツシリーズ(例: page-1.html、page-2.htmlなど)に「すべて表示」バージョン(例: page-all.html)が存在することを検知した場合、検索結果にその「すべて表示」バージョンを表示するよう努めています。サイトに「すべて表示」オプションがある場合、特別な対応は不要です。弊社側で自動的に処理を行います。また、リンクなどのインデックス登録プロパティは、シリーズ内の各ページから「すべて表示」ページに統合されます。 読み込み遅延が大きいと「すべて表示」が好まれない場合がある 興味深いことに、ユーザーが「すべて表示」ページを好まないケースは、高い読み込み遅延(画像が多いために読み込みに時間がかかる場合など)と相関していました。ユーザーは低速な検索結果に不満を感じることがわかっているため、これは当然の結果です。「すべて表示」ページは一般的に好まれますが、ウェブマスターとしては、その利便性とページの読み込み時間、そして全体的なユーザーエクスペリエンスのバランスを考慮することが重要です。 コンテンツシリーズのベストプラクティス サイトに「すべて表示」ページがある場合: 弊社ではコンテンツの「すべて表示」バージョンと、それに関連する分割ページを検知するよう努めています。特別な対応は不要です!ただし、より明確に伝えたい場合は、分割ページから「すべて表示」ページへ rel="canonical" を設定することで、シリーズページが適切に検知される可能性が高まります。 rel="canonical" を使用すると、一連のURLに含まれる情報のスーパーセット(この場合は page-all.html)を指定できます。 なぜこれが有効なのか?…

Thursday, September 15, 2011 It’s been a while since we published this blog post. Some of the information may be…
BlogWednesday, September 14, 2011 It’s been a while since we published this blog post. Some of the information may be…

Sunday, September 11, 2011 So you’re going global, and you need your website to follow. Should be a simple case…
BlogWednesday, September 07, 2011 The communities around Google products and services have been growing tremendously over the last couple of…
BlogThursday, September 01, 2011 Our mission is to organize the world’s information and make it universally accessible and useful. During…
BlogWednesday, August 31, 2011 Today we’re making a change to the way we categorize link data in Webmaster Tools. As…
BlogThursday, August 25, 2011 Cross-posted on the Google News Blog Google News recently updated our infrastructure to crawl with Google’s…
BlogIt’s been a while since we published this blog post. Some of the information may be outdated (for example, some…
BlogIt’s been a while since we published this blog post. Some of the information may be outdated (for example, some…
BlogThursday, August 18, 2011 It’s been a while since we published this blog post. Some of the information may be…
BlogTuesday, August 16, 2011 Check out our up-to-date documentation about sitelinks. This week we launched an update to sitelinks to…
BlogFriday, August 12, 2011 Cross-posted on the Inside Search blog For many months, we’ve been focused on trying to return…
BlogTuesday, August 09, 2011 Over the past couple of years, we’ve released over 375 videos on our YouTube channel, with…
BlogMonday, August 08, 2011 It’s been a while since we published this blog post. Some of the information may be…

Wednesday, August 03, 2011 The Fetch as Googlebot feature in Webmaster Tools now provides a way to submit new and…
BlogIt’s been a while since we published this blog post. Some of the information may be outdated (for example, some…
BlogIt’s been a while since we published this blog post. Some of the information may be outdated (for example, some…
BlogIt’s been a while since we published this blog post. Some of the information may be outdated (for example, some…
BlogFriday, July 22, 2011 It’s been a while since we published this blog post. Some of the information may be…
BlogMonday, July 11, 2011 Google’s Webmaster Team is responsible for most of Google’s informational websites like Google’s Jobs site or…

Friday, July 01, 2011 Like any curious netizen, I have a Google Alert set up to email me whenever my…
BlogIt’s been a while since we published this blog post. Some of the information may be outdated (for example, some…
BlogIt’s been a while since we published this blog post. Some of the information may be outdated (for example, some…
BlogFriday, June 17, 2011 Based on your feedback, we’re happy to announce that Google web search now supports link rel="canonical"…
BlogIt’s been a while since we published this blog post. Some of the information may be outdated (for example, some…
BlogIt’s been a while since we published this blog post. Some of the information may be outdated (for example, some…
BlogIt’s been a while since we published this blog post. Some of the information may be outdated (for example, some…
BlogIt’s been a while since we published this blog post. Some of the information may be outdated (for example, some…

Thursday, June 02, 2011 It’s been a while since we published this blog post. Some of the information may be…

It’s been a while since we published this blog post. Some of the information may be outdated (for example, some…

It’s been a while since we published this blog post. Some of the information may be outdated (for example, some…
BlogTuesday, May 17, 2011 We recently made a change to the Remove URL tool in Webmaster Tools to eliminate the…
BlogThursday, May 12, 2011 Users are taught to protect themselves from malicious programs by installing sophisticated antivirus software, but often…
BlogWednesday, May 11, 2011 We’re pleased to introduce the Google Webmaster Team as contributors to the Webmaster Central Blog. As…
BlogIt’s been a while since we published this blog post. Some of the information may be outdated (for example, some…
BlogIt’s been a while since we published this blog post. Some of the information may be outdated (for example, some…
BlogFriday, May 06, 2011 We now post about core updates on our List of Google Search ranking updates page. To…
BlogMonday, May 02, 2011 So there you are, minding your own business, using Webmaster Tools to check out how awesome…
BlogFriday, April 22, 2011 Cross-posted on the YouTube Blog Last week we sent an email to Google Video users letting…
BlogThursday, April 21, 2011 It’s been a while since we published this blog post. Some of the information may be…
BlogTuesday, April 19, 2011 Security checks are nobody’s cup of tea. We’ve never seen people go through airport baggage checks…
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