Site move, alternate site addressesHow to make HTTP and Https versions of the site available
A narrow but consequential case: a visitor’s device cannot open the HTTPS version of a site — Yandex’s own example…
Site move, alternate site addresses
Site move, alternate site addressesSetup instructions for popular site platforms
Every address change in Yandex — new domain, adding or removing www, moving to HTTPS — comes down to the…
Site move, alternate site addressesUngrouping sites
Ungrouping is the reverse of the mirror procedure: separating addresses Yandex has grouped so they can rank independently again. It…
SitelinksSitelinks
Sitelinks are the additional links Yandex places under a result to help users reach a section directly. They are generated…
SitelinksViewing and editing sitelinks
The generated sitelinks for a site are listed under Display in the search → SERP links. Unlike Google, Yandex both…
View in search resultsSite region
Regionality in Yandex is an explicit site attribute, not something inferred from hosting or language. For location-dependent queries — Yandex’s…
Broken links
A broken link leads nowhere or produces an error. Yandex’s broken-link tooling separates them by whether anyone actually followed them,…
Internal
The Internal links report lists broken links inside your own site — links the robot followed and found leading nowhere.…
Broken linksExternal
The External links report lists broken links pointing at your site from elsewhere — accumulated value arriving at a closed…
Clicks on broken links
Clicks on broken links is the report with no equivalent in any other search console: links that real users actually…
Working with Yandex WebmasterTools
The console’s tools work on any site, though limits are lower without verified ownership. Each replaces an assumption with a…
Robots.txt analysis
The robots.txt analyser does three jobs: validate the file, test specific URLs against it, and keep a change history. The…
ToolsSitemap validator
The sitemap validator checks a file against Yandex’s requirements before you commit to it. It accepts input three ways: pasted…
Toolsサーバーレスポンス確認
サーバー応答チェックは、コンソールで最も頻繁に使用される診断ツールです。ブラウザがレンダリングする内容ではなく、ロボットが実際に受け取る内容を表示するためです。Yandexは、決定的なルールを掲げています。応答が 200 OK でない場合、またはリストされたメッセージのいずれかが含まれる場合、そのページは検索結果から除外されます。 レポート内容 HTTPステータス。 HTTPSサイトのSSL証明書ステータス。発行者不明、署名が無効または復号不可、証明書が未有効、期限切れ、自己署名で信頼されていない、チェーンに自己署名以外の証明書が1つしかない、失効済み、チェーンが長すぎる、証明書タイプの間違い、ルートが信頼されていないまたはブラックリスト入り、別のサイトに発行済みの証明書など、多くの具体的なエラーが報告されます。これらはサイト側ではなく、認証局またはホスティングプロバイダーで解決する必要があります。 一般的な障害を網羅した診断メッセージ。 知っておくべきメッセージ ドキュメントの読み込み失敗 / 接続失敗。 原因は3つです。サーバーでロボットがブロックされている（IPブロックを確認）、DNSエラー、またはタイムアウトです。応答は3秒以内に到達する必要があります。 noindex タグによりインデックスが無効、または robots.txt でインデックスが許可されていない。 ドキュメントが大きすぎます — 10MBの制限があります。…
ToolsXML validator
The XML validator checks a feed against its XSD schema — syntax, structure, content model and data types — for…
ToolsStructured data validator
The structured data validator checks that markup on a page is recognised correctly. It supports microformats, Schema.org, Open Graph, HTML…
ToolsIP address check
The IP address check tells you whether an IPv4 address belongs to Yandex. It is the quick counterpart to a…
ToolsChecking for a certificate
A narrow tool with one important use: checking whether a site holds a certificate issued by the National Certification Centre.…
ToolsTool usage limits
The console’s tools work without adding a site and without verifying ownership — with restrictions. Exceeding a limit produces a…
Tips for using Yandex Webmaster
Interface conveniences. Nothing here changes how a site ranks; it changes how long it takes to find the number you…
Working with Yandex WebmasterTerms and definitions
Half the confusion in Yandex work comes from assuming a familiar word means the familiar thing. The glossary is short…
Site indexingHow does Yandex search work?
Yandex describes its own pipeline in four stages, and knowing which stage a problem belongs to is what turns a…
Site indexingHow can I add a site to search?
Pages appear in search after Yandex robots visit them. The question of how to get a site into search reduces…
What files can be included in search results?
Yandex indexes HTML plus a defined list of file formats, each up to 10 MB: PDF; Microsoft Office DOC, DOCX,…
Site indexingHow many site pages are included in search?
“How many of our pages are in Yandex?” has two answers, and they measure different things. The quick external check…
Site indexingHow do I check if a site is accessible to users and…
Availability is the precondition for everything else. Yandex makes the consequence explicit: if the robot cannot reach the site because…
Site indexingHow do I check if all important pages are included in search?
Two tools answer whether the pages that matter are actually in search, and the difference between them is scope: one…
Site indexingHow do I inform Yandex about changes on the site?
Yandex’s recommendation for notifying it about new and updated pages is not to choose one method but to combine several:…
How to monitor and manage indexing?
Monitoring indexing means answering five questions, and the console has a report for each: when the robot came and what…
Site indexingHow do my site pages appear to indexing bots and users?
This page answers a question worth asking directly: how does a page look to an indexing bot, and what can…
Site indexingHow do I prevent from indexing the pages that aren’t needed in…
Most sites contain pages nobody should find in search: service and administration pages, content useful only to logged-in users such…
Site indexingWhy should I avoid duplicate pages?
Duplicates are pages with nearly or completely identical text on the same site at different URLs. Yandex’s example of one…
Site indexingMoving the site
A site move means changing the address Yandex ranks. Four situations count as one: A new domain name — example.com…
Robots.txtUsing robots.txt
robots.txt sets crawling parameters for search robots. Restricting sections reduces server load and speeds the site up. Yandex supports the…
Robots.txtThe User-agent directive
The robot looks for records beginning with User-agent: and matches either the substring Yandex (case-insensitively) or *. The precedence rules…
Disallow and Allow directives
Disallow prevents crawling of sections or pages; Allow permits them. Yandex lists what belongs behind Disallow: pages with confidential data,…
Robots.txtThe Sitemap directive
The Sitemap directive declares where the sitemap lives. Several may be listed, one per line: User-agent: Yandex Allow: / sitemap:…
The Crawl-delay directive
Crawl-delay has been ignored by Yandex since 22 February 2018. Any site still carrying the directive is carrying a line…
Robots.txtThe Clean-param directive
Clean-param is a Yandex extension with no equivalent elsewhere: it tells the robot which URL parameters do not change the…
Robots.txtHow to check that a robot belongs to Yandex
Robots can claim to be Yandex by setting the user agent. Verification is done by reverse DNS lookup, and the…
Robots.txtHow do I lower a load on the site or server?
The robot plans its own visits and adjusts load automatically. Requests can spike when it discovers a new section, a…
Meta tags
Meta tags tell the robot how to load, index and display a page. Yandex takes account of a specific set,…
About the IndexNow protocol
IndexNow lets a site notify Yandex directly about pages that were created, updated or deleted, instead of waiting for the…
IndexNowVerification key
The IndexNow key proves you control the site. You generate it, place a file containing it on the site, and…
IndexNow API request reference
The API is deliberately small: one endpoint, two methods. One URL — GET GET https://yandex.com/indexnow?url=<String>&key=<String>[&keyLocation=<String>] url and key are required;…
IndexNowCMS plug-ins
IndexNow can be automated with plugins written by third parties. Yandex lists them for popular systems and attaches a disclaimer…
Sitemap
A sitemap tells search engines the site’s current structure. Yandex supports XML (recommended, because it carries extra information) and TXT…
How do I prohibit indexing of the site or pages?
Three instruments hide content from indexing, and they operate at different levels: the whole site or a section, an individual…
How do I remove pages from the search?
Removing a page from search is a two-step operation, and skipping the first makes the second fail. Prohibit indexing first,…
Site indexingSaved copy
The saved copy shows the page version Yandex last indexed — full page or text only — along with the…