Sales funnel calculator
Pick your business model, enter the numbers from one month, and see where you lose the most customers — with the benchmark for your model and what fixing one stage would be worth.
Benchmarks are typical ranges from our client base and public industry studies; your market may differ.
How to read your funnel
Every business loses customers at a predictable stage. Appointment-based businesses typically lose them between booking and showing up; quote-based B2B loses them after the quote; e-commerce loses them between cart and checkout. The calculator compares each stage with the benchmark for your model and shows what one stage at benchmark would be worth in closed customers — usually the cheapest growth available, because the traffic is already paid for.