Managing Performance Max Brand Safety and Exclusions
Learn how to control where your Performance Max ads appear using brand lists and account-level exclusions to maintain strict brand…
Author · Alien Road
Selin Öztürk
As part of the Alien Road content team, Selin explains AI Advertising Optimization in plain language, with checklists and examples readers can reuse.
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Comparing Dynamic Search Ads and Performance Max Campaigns
Understand the differences between Dynamic Search Ads and Performance Max to decide which campaign type fits your business goals and…
Using the New Customer Acquisition Goal in PMax
Learn how to use the New Customer Acquisition goal in Performance Max to balance your growth strategy and bid effectively…
Advantage+ Catalog Ads: Best Practices for 2026
Learn how to optimize Advantage+ Catalog ads for your inventory. Improve product visibility and reach interested shoppers using machine learning…
Building a Framework for AI Ad Creative Testing
Discover how to build a reliable ai ad creative testing framework to scale digital campaigns efficiently using structured methods and…
How To Use AI For Ad Creative Generation Effectively
Learn how to use AI for ad creative generation to improve your marketing workflow. Discover practical steps for scaling visuals…
AI Advertising Optimization 26 October 2026Creating AI-Powered Video Ads for YouTube Campaigns
Learn how to build effective AI-powered video ads for YouTube campaigns using automated asset generation tools and best practices for…
AI Advertising Optimization 24 October 2026Optimizing Your Product Feed for Performance Max Campaigns
Learn how to optimize your product feed for Performance Max campaigns to ensure accurate pricing, inventory data, and better product…
AI Advertising Optimization 24 October 2026How to Use Generative AI in Your Ad Creative Workflow
Learn how to use generative AI in your ad creative workflow to assist with ad copy variations and image assets…
AI Advertising Optimization 23 October 2026How to Add Negative Keywords to Performance Max Campaigns
Learn how to manage performance max negative keywords effectively using account-level and campaign-level lists to control your search traffic.