Baidu enforces its rules through named, publicly announced algorithms. Each targets a specific manipulative pattern and is usually announced before it takes effect.
Why the naming matters
- Diagnosis is possible: the announcement describes exactly what is being detected.
- Remediation is specific rather than a general quality project.
- Announcements give warning, which is more than most engines offer.
How to use them
Read each announcement against your own site. If the described pattern exists, it will be found; the announcement is effectively a deadline.
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How we apply this
We audit client sites against each named algorithm rather than against a general checklist. It is faster, and it produces findings a client can act on because the rule being broken has a name and a description.
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