SEO Product Descriptions
What Is an SEO Product Description? An SEO product description is written content that’s designed to inform shoppers about a product, convert shoppers into customers, and increase the product’s visibility in unpaid search results. Ecommerce sites can use SEO product descriptions on product pages to rank higher for relevant keywords in Google. For example, here’s a product description from Hydro …
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Shopify vs. WordPress: Which Is Better for Ecommerce?
Shopify vs. WordPress: Which Is Better for Ecommerce? Deciding between Shopify vs. WordPress is a big decision. Both platforms are excellent for ecommerce sites. But making the right choice depends on your specific needs and goals. To make things easier, we’re breaking down what you need to know to choose between Shopify and WordPress to build your next online shop. …
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Ecommerce Website Optimization
Ecommerce Website Optimization Ecommerce website optimization is about one goal: increasing revenue. Luckily, there are many paths to revenue, from high-quality traffic and conversion rate optimization (CRO) to average order value (AOV). In this guide, we’ll explore 12 strategies for optimizing your site to grow your ecommerce business. Combined, these strategies will help you generate more traffic, conversions, revenue, and profit. …
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Ecommerce Best Practices
Ecommerce Best Practices Online shopping is a cornerstone of modern commerce. Shoppers are increasingly likely to turn to the internet before heading out to their local shopping center. This has opened up a massive opportunity for ecommerce businesses. Ecommerce business owners willing to put the work in to optimize their website will benefit most from the opportunity. But where do …
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How to Conduct an Ecommerce Website Audit Like a Pro
How to Conduct an Ecommerce Website Audit Like a Pro Have you ever conducted an ecommerce website audit? Do you want to become a pro at it? For an ecommerce business, auditing is the most important thing. Audits help to get an overview about the performance of the business as well as detailed insights on a number of issues. Website …
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How to Grow Your Ecommerce Business in 2023
How to Grow Your Ecommerce Business in 2023 According to a report by Statista and eMarketer, online retail sales are projected to reach $6.51 trillion by 2023. That same report also says that ecommerce websites will claim around 22.3% of all retail sales. So, if you weren’t planning on investing in your ecommerce strategy this year, you should. Here, we’ll talk about …
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What Is Etsy SEO?
What Is Etsy SEO? Etsy SEO (search engine optimization) is the process of optimizing your Etsy shop and item listings with the aim of ranking higher on relevant search results pages—both on Etsy and search engines like Google. This can help you get more views and sales. Without paying for ads. Etsy SEO works by aligning your approach with the …
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What Is Ecommerce SEO?
What Is Ecommerce SEO? Ecommerce SEO is the practice of improving organic rankings for online stores. Common tasks associated with ecommerce SEO include optimizing product and category pages, fixing website architecture issues, and link building. Why Is SEO Important for Ecommerce Sites? It’s simple: ranking at the top of Google for product keywords your customers search for can lead to …
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What Is Ecommerce Marketing?
What Is Ecommerce Marketing? Ecommerce marketing is a strategic approach to promoting a business’s products/services online to drive traffic, convert visitors into paying customers, and retain them post-purchase. There are different types of ecommerce businesses. Knowing which one your business falls under can help you develop a solid marketing strategy that positions your brand for long-term success. Types of Ecommerce …
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The State of Ecommerce: A Sample of Insights for 2022 and Beyond
The State of Ecommerce: A Sample of Insights for 2022 and Beyond Since the start of the pandemic, the ecommerce market has experienced unprecedented growth. The so-called “pandemic effect” generated large spikes in online shoppers, drove many new consumers to the industry, and accelerated the arrival of ecommerce business formats like online grocery shopping and last-mile deliveries. The industry as …
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