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Marketing Score

What the score means Under 40: the basics are missing — fix measurement and CRM first, otherwise every other investment is invisible. 40–70: you have channels but they do not talk to each other;…

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What is your marketing score?

Twelve honest questions across six areas. You get a score out of 100, a map of strong and weak areas, and the first three things to fix.

01SEO & GEODo you rank on page one for the searches that bring customers, not just your brand name?
02SEO & GEODoes your brand appear in ChatGPT, Gemini or Perplexity answers for your category?
03Paid mediaDo you know the cost per lead or per sale of each campaign?
04Paid mediaAre budgets moved weekly toward the campaigns that convert best?
05ContentDo you publish at least four pieces of useful content a month?
06ContentDoes each page answer a specific customer question with examples and data?
07Social mediaIs there a content calendar that is actually followed?
08Social mediaDo you measure which posts bring website visits or leads?
09CRM & automationDoes every lead land in a CRM with a source and an owner?
10CRM & automationAre follow-ups (e-mail, WhatsApp) automated for unanswered leads?
11MeasurementAre conversions tracked correctly in GA4 and the ad platforms?
12MeasurementDo you get one report that connects spend to revenue?

What the score means

Under 40: the basics are missing — fix measurement and CRM first, otherwise every other investment is invisible. 40–70: you have channels but they do not talk to each other; connect spend to revenue and automate follow-ups. Over 70: you are ahead of most companies; the gains now come from AI visibility, content depth and conversion optimisation.

Google SEO analysisYandex SEO analysisBaidu SEO analysisAI search (GEO) analysisAnálisis web con IA