Sitelinks are links from the same domain that are clustered together under a text result.
Our systems analyze the link structure of your site to find shortcuts
that will save users time and allow them to quickly find the information they’re looking for.
Pet Paradise: Food, Accessories, and Supplies
Main search result
Sitelinks
We only show sitelinks for results when we think they’ll be useful to the user. If the
structure of your site doesn’t allow our algorithms to find good sitelinks, or we don’t think
that the sitelinks for your site are relevant for the user’s query, we won’t show them.
Sitelinks best practices
At the moment, sitelinks are automated. We’re always working to improve our sitelinks
algorithms, and we may incorporate site owner input in the future. There are best practices
you can follow, however, to improve the quality of your sitelinks.
- Make sure that the text you use as your page titles and in your headings is informative,
relevant, and compact. - Create a logical site structure that is easy for users to navigate, and make sure you link
to your important pages from other relevant pages. - Ensure that your internal links’ anchor text is concise and relevant to the page they’re
pointing to. - Avoid repetitions in your content.
If you need to remove a sitelink, consider removing the page from your site or using
noindex.
How we apply this
Sitelinks are earned through clear architecture, not markup. When a client asks how to get them, the honest answer is to fix the navigation and internal linking, which helps far more than sitelinks alone.
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