Advertising 23 October 2026How to Create and Manage Google Ads Negative Keyword Lists
Learn how to use Google Ads negative keyword lists to exclude irrelevant search terms, save budget, and improve your campaign…
Author · Alien Road
Olivia Bennett
Olivia writes about Advertising for the Alien Road blog, turning platform updates and campaign data into practical, step-by-step guides.
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Advertising 23 October 2026
Advertising 23 October 2026How to Use Google Ads Assets and Extensions for Better Results
Master the Google Ads assets and extensions setup to increase your search ad footprint. Learn how to configure these elements…
Advertising 19 October 2026Essential Media Buying Tools For Every Professional Marketer
Discover the essential media buying tools used by professionals to manage campaigns, optimize budgets, and improve advertising performance effectively.
Advertising 19 October 2026Key Media Buying Metrics You Should Be Tracking
Master your campaign performance by tracking the right media buying metrics. Learn which KPIs drive growth and how to interpret…
Advertising 19 October 2026How to Create Google Ads Remarketing Lists: A Practical Guide
Master the setup of Google Ads remarketing audience lists to reconnect with site visitors. Follow our practical guide to improve…
Advertising 19 October 2026Google Search Partners Explained: A Practical Guide for Advertisers
Understand what Google Search Partners are and how they affect your ad campaigns. Learn the practical implications for your budget…
Advertising 19 October 2026How To Fix Google Merchant Center Product Feed Errors
Learn how to resolve Google Merchant Center product feed errors efficiently. Follow this guide to fix missing attributes and image…
Advertising 17 October 2026App Install Campaigns: Comparing Google, Meta, TikTok, Apple
Master app install campaigns across Google, Meta, TikTok, and Apple Search Ads with this deep dive into platform mechanics, targeting,…
Advertising 17 October 2026YouTube Ads in 2026: Formats, Targeting and Measurement
Master YouTube ads with this clear guide covering Demand Gen, video formats, custom intent targeting, creative structure, and conversion tracking.
Advertising 14 October 2026Advertising Audit: The Checklist We Run Before Changing Anything
An advertising audit checklist covering tracking, account structure, targeting, bidding, creative, landing pages and reporting before any optimisation.