Baidu targets a pattern specific to Chinese B2B directories: thin product pages padded with contact details and location keywords, published at scale.
The pattern
- Product pages with no real specification, repeated across cities.
- Phone numbers and contact blocks repeated to catch queries.
- Template pages differing only by a variable.
The compliant version
Fewer pages with genuine specifications, pricing and application detail. The consolidation usually improves conversion as well as compliance.
Alien Road
How we apply this
Turkish manufacturers exporting to China arrive with exactly this template, usually built by a local agency. The recommendation is always the same and always unwelcome: replace two hundred generated pages with twenty real ones.
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