Content quality rulesBaidu Quality Content Guide
Baidu’s Quality Content Guide describes what it considers good content: complete, credible, well-presented and produced by someone with a reason…
Content quality rules
Content quality rulesOriginality and how Baidu judges it
Baidu has invested heavily in originality detection, partly because content scraping is endemic in the Chinese web. How it is…
What Baidu treats as low quality
Baidu names the characteristics it treats as low quality, and the list is more specific than most engines publish. The…
Content quality rulesMedical and health content governance
Baidu applies stricter rules to medical and health content, following well-publicised failures in that category. What is required Qualification and…
Content quality rulesCopyright, pirated text and republishing
Baidu runs sustained campaigns against pirated content, particularly online fiction, and against sites republishing others’ material without rights. What is…
Content quality rulesB2B pages and contact-detail spam
Baidu targets a pattern specific to Chinese B2B directories: thin product pages padded with contact details and location keywords, published…