Baidu’s Quality Content Guide describes what it considers good content: complete, credible, well-presented and produced by someone with a reason to know.
What it rewards
- Depth appropriate to the question rather than a fixed word count.
- Author and organisation credibility, stated on the page.
- Clean presentation: readable typography, sensible structure, restrained advertising.
- Original material rather than assembled fragments.
The scaled-content problem
Volume strategies that work briefly in other markets are directly targeted here, and enforcement is by named algorithm rather than gradual demotion.
Alien Road
How we apply this
This guide and Google’s helpful-content guidance point the same direction, which makes it a useful shared reference for clients running both markets. The difference is that Baidu will tell you which algorithm caught you.
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