YouTube: The Hidden Secret to Getting Low Cost Leads YouTube is an awesome marketing tool that a lot of business owners haven’t explored. What really makes this avenue amazing is how many leads and overall exposure you can generate at such a low cost. So many people just aren’t aware of YouTube advertising… yet. That being said, I’m here to …
Continue ReadingDisplay Ads: What They Are, Types, & How They Work What Is Display Advertising? Display advertising is a type of advertising that helps you visually showcase your brand or product on various online platforms. It encourages users to take specific actions. Such as clicking to visit a landing page, filling out a form, or making a purchase. Here’s a display …
Continue ReadingGoogle Display Network: What Is the GDN & How to Use It What Is the Google Display Network? The Google Display Network (GDN) is a group of millions of websites, apps, and videos where Google ads can appear. Here’s what a display ad can look like on the GDN: Collectively, the GDN reaches a huge percentage of internet users worldwide. …
Continue ReadingGoogle AdSense: What It Is & How to Make Money With It What Is Google AdSense? Google AdSense is a free advertising program that allows online publishers to earn money by displaying third-party Google ads on their sites. Businesses pay to advertise through AdSense. And site owners get a piece of that revenue based on clicks or ad impressions. This …
Continue Reading15 Banner Ad Examples to Get You Inspired Banner ads are easy to spot on the Internet. If you’ve ever read a blog or browsed a social media platform, you’ve likely spotted one. PPC marketers use banner ads to grab viewer attention and encourage clicks to their websites. With the right strategy and budget, they can be a valuable boost …
Continue ReadingTop Paying AdSense Keywords and Best Adsense Niches for 2020 If you are using AdSense placements on your site to monetize it, then it makes sense that you want the biggest payoff possible. Who wouldn’t? You need to be strategic about which niches you write in and what keywords you are optimizing for because not all ads will pay equally. If you …
Continue ReadingHow To Set Up a Display Campaign: an Interactive Checklist With a huge amount of settings to master in Google Ads, it is easy to get lost when setting up a display campaign. Even if it is not your first GDN campaign, you can still struggle with task prioritization, figuring out the right boxes to tick and the right options to …
Continue ReadingDisplay Advertising Stats: Alien Road Study Google’s Display network is the largest in the world, with 90% reach across all internet users worldwide. Despite this, it is still not uncommon to find hesitation amongst marketers to use this part of the marketing platform. If you are feeling a little intimidated or aren’t sure where to start, know that there is enormous …
Continue ReadingHow To Optimize a Remarketing Campaign That Delivers Whether we like it or not, remarketing is all around us. Have you ever been casually browsing for an item on Amazon, then see advertisements for similar products on your Facebook News Feed, in a promotional email, or at the top of a Google search a few hours later? The purpose …
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