Thursday, February 26, 2015
When it comes to search on mobile devices, users should get the most relevant and timely results,
no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile
devices to access the internet, our
algorithms
have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is
configured properly
and
viewable on modern devices.
We’ve made it easier for users to
find mobile-friendly web pages
and we’ve introduced
App Indexing
to surface useful content from apps. Today, we’re announcing two important changes to help users
discover more mobile-friendly content:
More mobile-friendly websites in search results
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This
change will affect mobile searches in all languages worldwide and will have a significant impact
in our search results. Consequently, users will find it easier to get relevant, high quality
search results that are optimized for their devices.
To get help with making a mobile-friendly site, check out our
guide to mobile-friendly sites. If you’re a
webmaster, you can get ready for this change by using the following tools to see how Googlebot
views your pages:
- If you want to test a few pages, you can use the
Mobile-Friendly Test. - If you have a site, you can use your Webmaster Tools account to get a full list of mobile
usability issues across your site using the
Mobile Usability Report.
More relevant app content in search results
Starting today, we will begin to use information from indexed apps as a factor in ranking for
signed-in users who have the app installed. As a result, we may now surface content from indexed
apps more prominently in search. To find out how to implement App Indexing, which allows us to
surface this information in search results, have a look at our
step-by-step guide
on the developer site.
If you have questions about either mobile-friendly websites or app indexing, we’re always happy to
chat in our
Webmaster Help Forum.
So setzen wir das um
We archive Search Central announcements because client questions often trace back to a change that was announced years ago. Reading the original is faster than reconstructing it from second-hand summaries.
Verwandte Leistungen