Broken links waste crawl budget, strand users, and leak the value of incoming links. Yandex Webmaster separates them into three views: internal, external and clicked.
The three views
- Internal — broken links inside your own site; entirely within your control.
- External — broken links pointing at your site from elsewhere; recoverable with redirects.
- Clicked — links users actually followed into an error, which is the priority list.
Order of work
Fix clicked links first, then internal, then decide which external ones deserve a redirect. Not every broken inbound link is worth preserving.
Alien Road
So setzen wir das um
The clicked-links report is the one clients have never seen and the one that pays fastest: these are real people hitting an error on a page someone still links to. We usually find a handful worth a redirect within the first hour of looking.
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