Yandex AI generates a written answer above the traditional results for some queries, either automatically or when the user asks for it. It draws on indexed pages and cites them, which makes inclusion a visibility question rather than a novelty.
What it changes
- Informational queries increasingly get answered on the results page, so impressions can rise while clicks fall.
- Pages that state facts plainly are easier to summarise and easier to cite.
- Being the cited source is worth more than ranking third in the blue links below.
How to be usable by it
The requirements are unglamorous and familiar: the page must be crawlable, the content must answer the question directly rather than circling it, and claims should be specific enough to quote. Hedged marketing prose summarises badly.
So setzen wir das um
We report AI-surface impressions separately from ordinary results so a client does not read a click-through decline as a ranking loss. The content change that helps here is the same one that helps everywhere: answer the question in the first paragraph, then explain.
Verwandte Leistungen