Faster and lighter mobile web pages for Indonesia

Thursday, April 30, 2015

We believe everyone should have fast and easy access to information online. However, many people
still have slow and costly mobile connections. To speed up the experience of our users on slow
connections, we recently launched
streamlined search results.
However, we wondered if we could also speed up the web pages themselves, so they don’t load
slowly or consume too much mobile data. So we’ve developed a way to optimize web pages to be
faster and lighter, while preserving most of the relevant content.

In two weeks, we’re starting a field test in Indonesia to provide streamlined search results and
optimized pages when the user searches on slow mobile connections, such as 2G. Our experiments
show that optimized pages load four times faster than the original page and use 80% fewer bytes.
As our users’ overall experience became faster, we saw a 50% increase in traffic to these
optimized pages.

These faster optimized pages help publishers and advertisers reach new audiences. In addition, a
link to the original page will always be available, so users can still choose to view that
version. Publishers, you can preview how your page will look in this optimized format by visiting
our help page for webmasters. If you would
prefer your pages not be optimized, the help page also provides the relevant details on how to opt
out.

Webmasters can continue to monetize their content with these optimized pages. We have been working
with Zedo and
Sovrn to support their ads along with
AdSense, and we are working
to support
DoubleClick for Publishers
as well. We’re just getting started, but hope to add support for other ad networks. If you are
interested in getting your ad network supported, please see our
help page for ad networks
for more details on how to contact us.

Update on June 11, 2015: Following the successful field test in Indonesia, soon we will be
bringing this feature to India and Brazil.

Posted by Ram Ramani and Hiroto Tokusei