In-depth articles in search results

Tuesday, August 06, 2013

Users often turn to Google to answer a quick question, but
research suggests
that up to 10% of users’ daily information needs involve learning about a broad topic. That’s why
today we’re introducing new search results to help users find
in-depth articles.

These results are ranked algorithmically based on many signals that look for high-quality,
in-depth content. You can help our algorithms understand your pages better by following these
recommendations:

• use schema.org article
  markup,
• provide authorship markup,
• rel=next and rel=prev
  for paginated articles (also watch out for
  common rel=canonical mistakes),
• provide information about your
  organization’s logo,
• and of course, create compelling in-depth content.

Following these best practices along with our
webmaster guidelines helps our
systems to better understand your website’s content, and improves the chances of it appearing in
this new set of search results.

The in-depth articles feature is rolling out now on google.com in English. For more information,
check out our help center article, and
you can post in the comments in our forums.

Posted by
Pandu Nayak,
Member of Technical Staff