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Pilot Webmaster Tools’ Search Queries data in Google Analytics

Tuesday, June 07, 2011

Webmasters have long been asking for better integration between
Google Webmaster Tools and
Google Analytics.
Today we’re happy to announce a limited pilot for
Search Engine Optimization reports
in Google Analytics, based on
Search Queries
data from Webmaster Tools.

In addition to including Search Queries data found in Webmaster Tools, these Search Engine
Optimization reports also take advantage of Google Analytics’ advanced filtering and visualization
capabilities for deeper data analysis. For example, you can filter for queries that had more than
100 clicks and see a chart for how much each of those queries contributed to your overall clicks
from top queries.

The Search Engine Optimization report in Google Analytics

To enable these Search Engine Optimization reports, you should
sign up for the pilot and you must be
both a Webmaster Tools verified site owner and a Google Analytics administrator. Each additional
user who would like to view them also needs to individually
sign up for the pilot.

Alien Road

Cómo lo aplicamos

Google announcements age. We keep this post here for the record, and we note for clients whether the behaviour it describes still applies today or has since been superseded.

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