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Reflections on the “Tricks and Treats” webmaster event

Thursday, October 30, 2008

What featured over 750 webmasters and a large number of Googlers from around the world, hundreds
of questions, and over one hundred answers over the course of nearly two hours? If you guessed
“the Tricks and Treats webmaster event from this earlier this month!” well, you’re either
absolutely brilliant, you read the title of this post, or both!

How did it go?

It was an exhilarating, exhausting, and educational event, if we may say so ourselves, even though
there were a few snafus. We’re aware that the sound quality wasn’t great for some folks, and
we’ve also appreciated quite-helpful constructive criticisms in
this feedback thread.
Last but not least, we are bummed to admit that someone (whose name starts with ‘A’ and ends with
‘M’) uncharacteristically forgot to press the record button (really!), so there’s unfortunately
no audio recording to share 🙁.

But on more positive notes, we’re delighted that so many of you enjoyed our presentations
(embedded below),
our many answers,
and even some of our bad jokes (mercifully not to be repeated).

What next?

Well, for starters, all of us Webmaster Central Googlers will be spending quite some time taking
in your feedback. Some of you have requested sessions exclusively covering particular
(pre-announced) topics or tailored to specific experience levels, and we’ve also heard from many
webmasters outside of the U.S. who would love online events in other languages and at more
convenient times. No promises, but you can bet we’re eager to please! Stay tuned on this blog
(and, as a hint and hallo to our German-speaking webmasters, do make sure to follow our
German webmaster blog 😉.

And finally, a big thank you!

A heartfelt thank you to my fellow Googlers, many of whom got up at the crack of dawn to get to
the office early for the chat and previous day’s runthrough or stayed at work late in Europe.
But more importantly, major props to all of you (from New Delhi, New York, New Zealand and older
places) who asked great questions and spent some time with us online for up to two hours. You
webmasters are the reason we love coming to work each day, and we look forward to our next chat!

The presentations…

We had presentations from
John,
Jonathan,
Maile,
and
Wysz.
Presentations from the first three are embedded below (Wysz didn’t have a written presentation
this time).

John’s slides on “Frightening Webmastering Myths”

Jonathan’s slides on “Using the Not Found errors report in Webmaster Tools”

Maile’s slides on “Where We’re Coming From”

Alien Road

Cómo lo aplicamos

We archive Search Central announcements because client questions often trace back to a change that was announced years ago. Reading the original is faster than reconstructing it from second-hand summaries.

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