Friday, August 20, 2010
Today we’ve launched a change to our ranking algorithm that will make it much easier for users to
find a large number of results from a single site. For queries that indicate a strong user
interest in a particular domain, like
exhibitions at amnh,
we’ll now show more results from the relevant site:
Prior to today’s change, only two results from
www.amnh.org would have appeared for this
query. Now, we determine that the user is likely interested in the Museum of Natural History’s
website, so seven results from the
amnh.org domain appear. Since the user is
looking for exhibitions at the museum, it’s far more likely that they’ll find what they’re looking
for, faster. The last few results for this query are from other sites, preserving some diversity
in the results.
We’re always reassessing our ranking and user interface, making hundreds of changes each year.
We expect today’s improvement will help users find deeper results from a single site, while still
providing diversity on the results page.
Cómo lo aplicamos
Google announcements age. We keep this post here for the record, and we note for clients whether the behaviour it describes still applies today or has since been superseded.
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