Yandex requires specific hCard elements to be present and correctly nested before it will process an organisation card.
The mandatory parts
- The organisation name.
- A complete address with locality and street.
- Contact details in the expected element structure.
Why exactness matters
Partial or loosely nested markup is not processed at all. There is no partial credit.
Alien Road
Cómo lo aplicamos
We validate hCard with the structured data validator before expecting anything to appear. Nesting errors are the usual cause of markup that looks right in the source and produces nothing.
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