Wednesday, May 20, 2015
For nearly ten years, Google Webmaster Tools has provided users with constantly evolving tools and
metrics to help make fantastic websites that our systems love showing in Google Search. In the
past year, we sought to learn more about you, the loyal users of Google Webmaster Tools: we wanted
to understand your role and goals in order to make our product more useful to you.
It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all
kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers,
programmers, designers, app developers, and, of course, webmasters as well. What you all share is
a desire to make your work available online, and to make it findable through Google Search. So,
to make sure that our product includes everyone who cares about Search, we’ve decided to rebrand
Google Webmaster Tools as Google Search Console.
We’re looking forward to an exciting future with Google Search Console, and hope to see users of
all types—including webmasters—drop by and use our service to diagnose and improve the visibility
of their content in search. We’ll be rolling out the updated branding across the product over the
coming weeks, so stay tuned.
Just come over to g.co/SearchConsole
and get started!
How we apply this
Google announcements age. We keep this post here for the record, and we note for clients whether the behaviour it describes still applies today or has since been superseded.
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