Thursday, April 16, 2015
You’ve invested time and effort into making your app an awesome experience, and we want to help
people find the great content you’ve created. App Indexing has already been helping people engage
with your Android app after they’ve installed it—we now have 30 billion links within apps
indexed. Starting this week, people searching on Google can also discover your app if they haven’t
installed it yet. If you’ve implemented App Indexing, when indexed content from your app is
relevant to a search done on Google on Android devices, people may start to see app install
buttons for your app in search results. Tapping these buttons will take them to the Google Play
store where they can install your app, then continue straight on to the right content within it.
With the addition of these install links, we are starting to use App Indexing as a ranking signal
for all users on Android, regardless of whether they have your app installed or not. We hope that
Search will now help you acquire new users, as well as re-engage your existing ones. To get
started, visit g.co/AppIndexing and to
learn more about the other ways you can integrate with Google Search, visit
Search Central.
How we apply this
We archive Search Central announcements because client questions often trace back to a change that was announced years ago. Reading the original is faster than reconstructing it from second-hand summaries.
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