Friday, January 31, 2020
We hope the year 2020 has started off well for you, and wanted to bring a brief update of some of the changes around Google Search since our
last episode. We aim to do this in our YouTube Series called
Google Search News.
In the January 2020 episode, we cover:
- Updates in
Search Console, a tool from
Google to help you succeed with your website in Google Search. Since the last episode, we celebrated the
two-year anniversary
of the new Search Console, updated the
Discover report, and made the Index Coverage report
more comprehensive. Another big change was the
new messaging system, which integrates directly with various reports. - Updated
Mobile-First Indexing documentation
and some tips, such as making sure your mobile site reflects your full content (we won’t use the
desktop version at all, once we switch your site over). Also, if you use separate mobile URLs
(commonly called m-dot URLs), make sure to use them consistently within your structured data too. - The deprecation of support for
data-vocabulary.org structured data
was recently announced. This markup was mostly used for breadcrumb markup, so if you added that early on, you should double-check the
breadcrumb report
in Search Console. - We make regular updates in Google Search—our website on
How Search Works
has more on the backgrounds, if you’re curious. In this episode we covered
BERT
– a modern way for computers to understand natural language – as well as various updates mentioned on our
Search Liaison
&
Webmaster Central
Twitter profiles. - Chrome has posted on its
handling of mixed-content,
and we started sending notices to
sites using old HTTPS / TLS protocols. - Googlebot’s rendering has continued to move forward with
the new user agent, which is being used more and more for crawling. - and, last but not least, if you’d like to find out more about Search Console, check out our new
Search Console training video series!
We hope you find these updates useful! Let us know in the video comments, or on Twitter, if there’s something we can improve on.
How we apply this
We archive Search Central announcements because client questions often trace back to a change that was announced years ago. Reading the original is faster than reconstructing it from second-hand summaries.
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