Thursday, July 25, 2019
Google Images has made a series of changes to help people explore, learn and do more through
visual search. An important element of visual search is the ability for users to scan many ideas
before coming to a decision, whether it’s purchasing a product, learning more about a stylish
room, or finding instructions for a DIY project. Often this involves loading many web pages, which
can slow down a search considerably and prevent users from completing a task.
As previewed at Google I/O, we’re launching a new AMP-powered feature in Google Images on the
mobile web, Swipe to Visit, which makes it faster and easier for users to browse and visit web
pages. After a Google Images user selects an image to view on a mobile device, they will get a
preview of the website header, which can be easily swiped up to load the web page instantly.
Swipe to Visit uses AMP’s prerender capability to show a preview of the page displayed at the
bottom of the screen. When a user swipes up on the preview, the web page is displayed instantly
and the publisher receives a pageview. The speed and ease of this experience makes it more likely
for users to visit a publisher’s site, while still allowing users to continue their browsing
session.
Publishers who support AMP don’t need to take any additional action for their sites to appear in
Swipe to Visit on Google Images. Publishers who don’t support AMP can
learn more about getting started with AMP.
In the coming weeks, publishers can also view their traffic data from AMP in Google Images in a
Search Console’s
performance report
for Google Images in a new search area named “AMP on Image result”.
We look forward to continuing to support the Google Images ecosystem with features that help users
and publishers alike.
How we apply this
We archive Search Central announcements because client questions often trace back to a change that was announced years ago. Reading the original is faster than reconstructing it from second-hand summaries.
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