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Introducing the Indexing API and structured data for livestreams

Wednesday, December 05, 2018

Over the past few years, it’s become easier than ever to stream live videos online, from celebrity
updates to special events. But it’s not always easy for people to determine which videos are live
and know when to tune in.

Video with a LIVE badge in search results

Today, we’re introducing new tools to help more people discover your livestreams in Search and
Assistant. With livestream structured data and the Indexing API, you can let Google know when your
video is live, so it will be eligible to appear with a red LIVE badge.

Add livestream structured data to your page

If your website streams live videos,
use the livestream developer documentation
to flag your video as a live broadcast and mark the start and end times. In addition,
VideoObject structured data is required to tell Google that there’s a video on your
page.

Update Google quickly with the Indexing API

The Indexing API now supports pages with livestream structured data. We encourage you to
call the Indexing API to request that your
site is crawled in time for the livestream. We recommend calling the Indexing API when your livestream
begins and ends, and if the structured data changes.

For more information, visit our
developer documentation.
If you have any questions, ask us in the
Webmaster Help Forum.
We look forward to seeing your live videos on Google!

Alien Road

How we apply this

We archive Search Central announcements because client questions often trace back to a change that was announced years ago. Reading the original is faster than reconstructing it from second-hand summaries.

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