More insight into anchor text

Wednesday, April 18, 2007

Last month, we replaced the individual anchor text words that we showed for your site in
Webmaster Tools with
a
list of full anchor phrases.
This report shows you the top phrases that other sites use to link to the pages of your site. Now,
we’ve enhanced the information we show you in the following ways:

• We’ve expanded the number of phrases we show to 200.
• You can now see the variations of each phrase (for instance, with different capitalization and
  punctuation).
• More sites now have access to the anchor phrase report. So, if you didn’t have this report
  before, you may have it now.
• We’ve brought back the report showing the most common individual words in anchor text (you
  asked; we delivered!).
• We’ve expanded the number of common words in anchor text and common words in your site that we
  show to 100 each.

To view this information, click the Page analysis link from the Statistics tab.

In addition, we’ve updated our robots.txt analysis tool to correctly interpret the new
Sitemap instruction that we
announced support for last week.

We hope this additional insight is helpful in learning how others view your site and keep your
suggestions coming! We’re listening.