More precise data in the new Search Analytics report

Wednesday, May 06, 2015

If you manage a website, you need a deep understanding of how users find your site and how your
content appears on Google’s search results. Until now, this data was shown in the Search Queries
report, probably the most used feature in
Webmaster Tools.
Over the years, we’ve been listening to your feedback and features requests. How many of you
wished they could compare traffic on desktop and mobile? How many of you needed to compare metrics
in different countries? or in two different time frames?

We’ve heard you! Today, we’re very happy to announce
Search Analytics,
the new report in Google Webmaster Tools that will allow you to make the most out of your traffic
analysis.

The new Search Analytics report enables you to break down your site’s search data and filter it in
many different ways in order to analyze it more precisely. For instance, you can now compare your
mobile traffic before and after the April 21st Mobile update, to see how it affected your traffic.

Or, if you have an international website, you can now find the countries where people search most
for your brand: choose “impressions” as your metric, filter by your brand name, and group results
by country to show a sorted list of impressions by country.

These use cases are just two examples out of many more. Search Analytics allows you to really dig
deeper into your traffic analysis and helps you make the best decisions for your website’s
performance.

There are some differences between Search Analytics and Search Queries. Data in the Search
Analytics report is much more accurate than data in the older Search Queries report, and it is
calculated differently. To learn more read out Search Analytics Help Center article’s section
about
data.
Because we understand that some of you will still need to use the old report, we’ve decided to
leave it available in Google Webmaster Tools for three additional months. To learn more about the
new report, please read our
Search Analytics Help Center article.

We hope you find the new Search Analytics report useful for your traffic analysis. Please share
your feedback in the comments below or on our
Google Webmasters Google+ page.
As usual, if you have any question or need help with the report, you can post in our
Webmasters Help Forum.

Last but not least, we sincerely thank all the Trusted Testers and webmaster forums’
Top Contributors
who spent time testing the alpha version of Search Analytics, and who helped us create such a good
report: we wouldn’t have made it that great without your constant feedback and suggestions. Thank
you for being so amazing!

Posted by
Zineb, on behalf of
the awesome Google Webmaster Tools engineers and UX designers.