New Structured Data Testing Tool, documentation, and more

Thursday, January 15, 2015

Structured data markup helps your content get discovered in search results and across Google
properties. We’re excited to share several updates to help you author and publish markup on your
website:

• A new
  Structured Data Testing Tool
  to better reflect Google’s interpretation of your content
• Improved documentation
  and policy guidelines for Google features powered by structured data on the web
• Expanded support for the
  JSON-LD markup syntax

Structured Data Testing Tool

The new Structured Data Testing Tool better
reflects how Google interprets a web page’s structured data markup.

It provides the following features:

• Validation for all Google features powered by structured data
• Support for markup in the JSON-LD syntax, including in dynamic HTML pages
• Clean display of the structured data items on your page
• Syntax highlighting of markup problems right in your HTML source code

New documentation and simpler policy

We’ve clarified our documentation for the vocabulary supported in structured data based on
webmasters’ feedback. The new documentation
explains the markup you need to add to enable different search features for your content, along
with code examples in the supported syntaxes. We’ll be retiring the old documentation soon.

We’ve also simplified and clarified our
policies on using structured data.
If you believe that another site is abusing Google’s rich snippets quality guidelines, please let
us know using the
rich snippets spam report form.

Expanded support for JSON-LD

We’ve extended our support for schema.org
vocabulary in
JSON-LD syntax
to
new use cases: company
logos and contacts, social profile links, events in the Knowledge Graph, the sitelinks search box,
and event rich snippets. We’re working on expanding support to additional markup-powered features
in the future.

As always, we welcome your feedback and questions; please post in our
Webmaster Help forums.

Posted by Pierre Far, Webmaster Trends Analyst, Tatsiana Sakhar, Search Quality Analyst,
Zach Clifford, Software Engineer