Tuesday, October 04, 2011
Earlier this year we
announced
a limited pilot for Search Engine Optimization reports in Google Analytics, based on
Search queries
data from Webmaster Tools. Thanks to valuable feedback from our pilot users, we’ve made several
improvements and are pleased to announce that the following reports are now publicly available in
the Traffic Sources section of Google Analytics.
- Queries: impressions, clicks, position, and CTR info for the top 1,000 daily queries
- Landing Pages: impressions, clicks, position, and CTR info for the top 1,000 daily landing pages
- Geographical Summary: impressions, clicks, and CTR by country
All of these Search Engine Optimization reports offer Google Analytics’ advanced filtering and
visualization capabilities for deeper data analysis. With the secondary dimensions, you can view
your site’s data in ways that aren’t available in Webmaster Tools.
To enable these Search Engine Optimization reports for a web property, you must be both a
Webmaster Tools verified site owner and a Google Analytics administrator of that Property.
Once enabled, administrators can choose which profiles can see these reports.
If you have feedback or suggestions, please let us know in the
Webmaster Help Forum.
How we apply this
We archive Search Central announcements because client questions often trace back to a change that was announced years ago. Reading the original is faster than reconstructing it from second-hand summaries.
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