Dekoset

60-Second Version

Dekoset approached Alien Road to overcome a stagnant digital footprint. The brand offered decoration and furniture solutions but suffered from a disorganized corporate image on the web. Alien Road built a new WordPress platform from scratch. The agency structured the site around product groups, project references, and clear contact sections. Supported by integrated Google Ads campaigns, organic SEO, and ongoing digital management, Dekoset transformed its web presence. Offer requests via forms and phone grew by 45 percent, aligning directly with the internal target.

The Numbers That Matter

Quantifiable improvements across lead generation, technical performance, and search visibility define the outcome of this engagement. Offer requests through digital channels increased by 45 percent, reaching 160 monthly inquiries. Mobile page speed improved from 4.8 seconds to 1.8 seconds. Organic search traffic expanded from 2,100 to 4,150 monthly visits, while the site bounce rate decreased from 68.4 percent to 38.2 percent.

The Challenge

Dekoset had established expertise in decoration and furniture projects, yet their digital presence lagged behind their operational capabilities. Their previous website lacked a clear structure, resulting in user confusion and high bounce rates. Potential clients could not easily find product categories, view past project references, or initiate contact.

Furthermore, content updates were technically difficult, leading to outdated product catalogs online. The brand needed a professional corporate showcase that communicated reliability, simplified navigation, and drove qualified inquiries from architecture clients and interior design buyers alike.

Five Goals

• Rebuild the corporate website on a fast, scalable WordPress framework with intuitive navigation.
• Organize the digital catalog clearly by product groups and distinct project references.
• Capture immediate high-intent commercial demand using targeted Google Ads campaigns.
• Improve organic search visibility for decoration and furniture keywords in Istanbul.
• Streamline backend content management so internal teams can update catalogs without developer support.

A Three-Layer Strategy

Infrastructure Layer

Alien Road constructed a lightweight WordPress infrastructure designed for speed and simplicity. The backend was streamlined to ensure internal teams could easily manage content updates, add new products, and handle image compression without developer intervention.

Demand Layer

The agency deployed targeted Google Ads campaigns alongside technical SEO audits. Paid traffic was directed to dedicated landing pages, while organic search efforts targeted high-intent commercial keywords related to corporate decoration and furniture solutions.

Trust Layer

Project and reference areas were prioritized across the site architecture. Case highlights, high-resolution imagery, and prominent call-to-action sections reinforced brand credibility and guided visitors toward form submissions.

A Four-Phase Timeline

Phase one covered research, information architecture planning, and wireframe approval. Phase two involved full WordPress website development, content migration, and mobile optimization. Phase three launched Google Ads and Search Console monitoring. Phase four focused on conversion rate optimization, monthly performance reviews, and iterative content expansion.

The Turning Point

The turning point occurred during month four, shortly after the new WordPress platform went live and Google Ads campaigns were rebalanced. As mobile page speeds dropped below two seconds and project reference pages gained visibility, form submissions rose consistently week over week. The clear separation of product groups eliminated user friction, proving that structural clarity directly influenced lead generation.

Advertising

Alien Road managed all paid acquisition channels on Google Ads to capture immediate market demand. Campaigns focused on specific decoration services and furniture product lines in Istanbul and surrounding regions. Ad copy was aligned with the new value propositions on the website, ensuring message match. Negative keyword pruning and bid adjustments reduced acquisition costs while scaling qualified lead volume.

SEO

Search engine optimization formed the foundation for sustainable growth. The agency optimized metadata, structural headings, and internal linking across all product category pages. By tracking queries in Search Console and GA4, Alien Road identified emerging search trends in commercial interior design, helping Dekoset secure top positions for valuable regional search terms.

Website design

The web design process prioritized user experience and visual storytelling. Clean typography, high-definition project galleries, and mobile responsiveness transformed the digital catalog. Clear contact paths via forms, direct phone links, and WhatsApp integration ensured that interested architecture clients could connect with minimal friction.

Digital marketing management

Ongoing digital management aligned marketing outputs with broader business objectives. Weekly reporting cycles and monthly review sessions tracked KPIs across traffic, ad spend, and lead conversion. Continuous performance analysis allowed the team to reallocate budget toward high-converting product categories and refine messaging.

Why it worked

The strategy succeeded because it addressed both structural flaws and lead generation simultaneously. Rebuilding the platform removed technical roadblocks that previously frustrated users. Pairing this foundation with targeted advertising and organic search visibility ensured a steady stream of qualified traffic, directly meeting Dekoset’s growth requirements.

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