To find niche opportunities in buyer keywords, we reviewed our database of 20 billion queries for the lowest competition Google keyword searches filtered by keyword modifiers. The aim was to uncover untapped opportunities for a long-tail strategy.
We also reviewed high competition keywords that could offer an insight into buyer psychology and behavior as a starting point for a more high-level keyword strategy.
If you want to try searching for buyer intent keywords in your niche, use the modifiers from the tables of data below, in combination with your seed keywords in the Keyword Research Toolkit or Google Keyword Planner.
Low Competition Buyer intent Keywords List
High competition keywords may be considered valuable, but the other end of the scale is where you can find some of the best opportunities. Combine the strength of several low competition keywords and you may end up with a solid long-tail strategy that can deliver significant quick wins.
Low competition buyer keywords UK – affordable keywords
Keyword
MSV
CPC $
KD %
affordable web design london
140
$5.82
38.92
affordable web design
390
$5.66
40.89
affordable seo expert
170
$0.00
46.35
affordable wedding photography
110
$1.92
46.69
affordable seo london
390
$6.29
47.05
affordable website design
260
$6.26
48.19
affordable seo packages
1,000
$4.26
48.49
affordable seo consultant
140
$0.00
48.85
affordable seo services
1,300
$5.92
49.71
affordable funerals
210
$2.73
49.86
affordable seo agency
590
$7.02
50
affordable doors
390
$1.39
50.33
affordable seo company
1,300
$9.10
51.66
affordable seo
1,300
$5.98
52.1
affordable seo services company
140
$0.00
52.39
affordable seo marketing
110
$0.00
52.7
affordable schoolwear
320
$0.00
55.83
affordable warmth scheme ni
320
$0.50
56.57
affordable dental implants
260
$1.89
56.88
affordable angling
260
$0.00
57.14
rent affordability calculator
1,600
$2.50
59.12
affordable therapy london
110
$3.16
59.35
affordable skip hire
320
$1.47
59.8
affordable counseling
140
$2.16
60.39
affordable housing commission
110
$0.00
60.85
affordable machinery
210
$0.00
61.75
affordable ethical clothing
320
$0.53
61.84
affordable locksmith
170
$4.98
62.29
affordable housing cornwall
210
$1.56
62.6
affordable appliance
210
$0.56
62.62
affordable housing northumberland
170
$0.90
62.69
affordable auto
140
$0.00
62.78
affordable vet near me
110
$1.19
63.06
affordable art fair london 2020
170
$1.05
63.37
affordable interior design
210
$1.14
63.54
eco affordable warmth scheme
590
$1.29
63.65
london affordable rent
880
$0.87
63.69
affordable housing bury
170
$0.00
63.82
affordable housing leeds
140
$0.00
64.07
affordable cars norwich
110
$0.47
64.11
affordable therapy
140
$2.69
64.28
affordable cars and commercials
210
$1.51
64.63
affordable fabrics
110
$0.34
64.65
best affordable camera for wildlife photography
140
$0.45
64.75
affordable cars tamworth
140
$1.13
65.02
affordable memorials
110
$0.65
65.1
affordable shutters
320
$1.91
65.21
affordable luxury
260
0
65.24
affordable furniture outlet
140
$0.61
65.25
affordable cars
4,400
$0.69
65.3
Low competition buyer keywords UK – best keywords
Keyword
MSV
CPC $
KD %
best fake watches uk
170
$0.00
45.08
best font for dissertation
140
$4.80
45.84
best soap opera ever tumblr
390
$0.00
46.08
best time to take cbd oil
260
$0.00
46.61
best printer for sticker printing
170
$1.33
47.25
best headphones for classical music
140
$0.82
47.68
best cattery near me
210
$0.59
48.04
best hockey sticks
260
$0.36
48.63
best longboard brands
260
$0.41
49.17
best putter for beginners
480
$0.79
49.49
best dramione fanfiction
260
$0.00
49.5
best tutoring agencies london
140
$1.66
50.11
uk best essay
210
$2.11
50.44
best grow box for beginners
110
$0.30
50.53
best paintball gun
210
$0.00
50.58
best laptop for hacking
140
$1.42
50.59
best gymnastics clubs uk
140
$0.00
50.79
best chair for sciatica
110
$0.64
50.9
best living room chair for back pain sufferers
140
$1.68
51.06
best bike for overweight female uk
110
$0.00
51.2
best printer for stickers
260
$1.42
51.24
best dentist in nottingham
140
$0.89
51.25
best rom website
140
$0.70
51.34
best wood for smoking brisket
170
$0.00
51.49
replica best watches
3,600
$0.21
51.5
best serp tracking
140
$0.00
51.55
best headset for csgo
110
$0.00
51.57
best seo expert london
140
$0.00
51.57
best places to live in toronto
110
$0.00
51.65
best sublimation printer
390
$0.13
51.71
best printer for vinyl stickers
170
$1.33
51.83
best penny board
110
$0.17
51.9
best dental implants london
170
$4.27
51.92
best seo london
110
$6.15
52
best violin brands
140
$0.38
52.02
the best spinner
140
$0.00
52.02
best dissertation writing services
210
$6.93
52.09
best hypnotherapist london
210
$1.75
52.15
best laptop for video conferencing
260
$2.77
52.16
best juicer for celery
320
$0.31
52.17
best assignment help
110
$0.00
52.3
best dentist in bristol
170
$0.93
52.39
best time to visit halong bay
110
$0.00
52.39
best crossbow pistol
320
$0.33
52.42
best fly line for trout
110
$0.40
52.7
best welder for beginners
260
$0.23
52.78
sap best practices
140
$4.02
52.82
best replica watch site
170
$0.00
52.98
best rust server hosting
110
$2.19
52.99
best baitcasting reel
110
$0.08
53
Low competition buyer keywords UK – buy keywords
Keyword
MSV
CPC $
KD %
buy instagram comments uk
110
$0.97
38.93
buy snapchat views
170
$0.00
38.96
buy quality backlinks cheap
140
$0.00
39.7
we buy any truck
170
$0.88
39.8
buy tiktok followers uk
320
$0.65
42.7
we buy any caravan
880
$5.15
43.24
buy ip address
110
$2.19
44.24
buy 20 instagram likes
260
$0.66
44.5
buy youtube comments
110
$0.68
44.58
buy tiktok fans
170
$0.54
45.01
buy google reviews
140
$0.76
45.03
buy facebook likes cheap
140
$1.99
45.27
buy facebook page likes uk
110
$0.00
45.27
buy likes instagram uk
390
$0.00
45.74
buy tiktok views
590
$0.66
45.99
buy dry ice uk
320
$0.51
46.09
buy villa in bali
210
$0.30
46.21
buy research papers
260
$0.00
46.3
buy beats online
110
$1.02
46.6
buy proxy
320
$1.56
46.6
buy backlinks cheap
260
$3.72
46.72
buy stretch tent
140
$1.71
46.84
buy twitter retweets
110
$0.64
46.88
buying electric car through limited company
110
$2.30
47.13
where to buy dry ice uk
260
$0.58
48.09
buy 50 instagram likes
390
$0.70
48.31
buy assignment online
110
$4.46
48.6
buy likes on tiktok
110
$0.65
48.65
buy assignment
210
$4.44
48.7
buy lip fillers online
110
$0.83
48.78
buy spotify followers
140
$0.96
48.79
buy facebook likes uk
170
$0.00
48.87
buy facebook accounts
390
$2.05
48.94
we buy any stairlift
260
$7.59
48.95
buy email database
210
$8.20
49.03
buy 25 instagram likes
140
$0.00
49.17
tiktok likes buy
110
$0.75
49.55
rent to buy vans
320
$0.78
49.6
buy my static caravan
110
$5.31
49.61
buy fb likes
140
$1.04
49.66
buying property in croatia
320
$0.61
49.69
buy backlinks
320
$5.61
49.71
buy essay
480
$3.37
49.72
rent to buy vans no credit check
140
$0.93
49.72
buy solar panels direct from manufacturer
110
$0.89
49.78
buy shelf company uk
210
$1.83
49.9
we buy second hand furniture near me
480
$1.08
49.93
buy tiktok likes
1,600
$0.87
50.31
buying a house in the netherlands
170
$0.79
50.43
buy a share in a horse
170
$1.68
50.53
Low competition buyer keywords UK – cheap keywords
Keyword
MSV
CPC $
KD %
buy quality backlinks cheap
140
$0.00
39.7
cheap essay writer
260
$0.00
44.04
cheap houses in bulgaria
170
$0.20
45.24
buy facebook likes cheap
140
$1.99
45.27
cheap jerseys
140
$0.44
45.51
cheap seo london
140
$6.42
45.73
buy backlinks cheap
260
$3.72
46.72
rolex copies cheap
720
$0.00
46.8
cheap chair hire
170
$0.56
46.93
cheap seo packages
880
$4.62
46.96
cheap wedding photographers
320
$1.20
47.04
cheap proxy
140
$0.87
47.26
cheap skip hire telford
140
0.95
47.88
cheap umrah packages
590
$0.18
47.94
cheap chat lines
320
$0.84
47.96
cheap bulgarian properties for sale
140
$0.24
48.16
cheap removals london
320
$3.99
48.17
cheap nfl jerseys
390
$0.28
48.67
cheap bouncy castle hire near me
210
$0.58
48.82
cheap windows vps
320
$5.27
48.84
cheap accountants
880
$6.25
48.85
cheap removal companies london
140
$5.34
49.29
cheap hajj packages
210
$0.77
49.33
cheap kitchens leeds
110
$2.79
49.53
cheap essay writing service
320
$0.00
49.57
cheap seo services
590
$6.84
49.93
cheap skips romford
140
$2.44
49.98
cheap photo booth hire
170
$0.63
50.02
cheap wristbands
110
$0.85
50.15
cheap wow gold
260
$0.95
50.55
buy tiktok followers cheap
110
$0.50
50.79
cheap assignment writing service
210
$0.00
50.79
cheap website design
480
$6.76
51.04
cheap web design
720
$6.06
51.1
cheap coach hire
110
$0.77
51.17
cheap bulgarian property
320
$0.25
51.19
cheap websites uk
170
$5.89
51.23
cheap driving lessons glasgow
110
$0.44
51.36
cheap hgv medical near me
390
$1.00
51.36
write my assignment cheap
110
$4.15
51.41
cheap epc
140
$1.17
51.42
cheap shelf companies
210
$1.01
51.49
cheap removal services
110
$3.00
51.53
cheap fireworks for sale online free shipping
480
$0.88
51.7
cheap skip hire sheffield
480
$1.26
51.78
cheap skips sheffield
210
$1.42
51.79
cheap virtual office
390
$4.76
51.8
cheap assignment help
170
$0.00
52.05
cheap seo marketing
110
$0.00
52.08
cheap plumber london
140
$3.37
52.4
Low competition buyer keywords UK – for sale keywords
Keyword
MSV
CPC $
KD %
land for sale bali
110
$0.00
33.81
chiang mai house for sale
110
$0.56
38.88
turkish gulet for sale
110
$0.28
39.35
outer banks houses for sale
170
$0.39
39.96
cars for sale torrevieja
140
$0.13
40.23
f1 carp for sale
110
$1.01
40.51
riad for sale marrakech
210
$1.11
40.52
house for sale in nepal
170
$0.00
40.72
cars for sale alicante
110
$0.51
40.93
colorado ranches for sale
210
$0.34
41.09
gulet for sale
140
$0.19
41.2
dexter beef for sale near me
110
$0.00
41.31
wine grapes for sale
110
$0.74
41.42
logs for sale dorset
110
$0.64
41.52
off market hotels for sale
110
$0.00
42.03
buckfast queen bees for sale uk
110
$0.00
42.09
wyoming ranches for sale
210
$0.17
42.31
fast growing carp for sale
140
$0.18
42.44
hvar property for sale
170
$0.00
42.47
land for sale in kathmandu
170
$0.00
42.68
car for sale mauritius
210
$0.72
42.87
bali villas for sale
480
$0.32
42.93
hazel sticks for sale near me
170
$0.00
42.96
forklifts for sale scotland
110
$1.43
42.99
lithuanian log cabins for sale
210
$0.44
43
1 2 pig for sale near me
110
$0.00
43.16
atm for sale
170
$0.56
43.2
longhorn cattle for sale
140
$0.00
43.2
stands for sale in zimbabwe
170
$0.00
43.42
cars for sale costa blanca
170
$0.00
43.53
facebook accounts for sale
110
$2.07
43.85
pattaya condos for sale
390
$0.23
43.94
preloved chickens for sale
140
$0.00
44.43
costa del sol property for sale distressed
110
$0.80
44.59
outandaboutlive motorhomes for sale
110
$0.35
44.67
bansko property for sale
170
$0.13
44.73
logs for sale bristol
110
$1.05
44.84
aruba property for sale
210
$0.14
44.87
moroccan riad for sale
110
$0.00
44.95
houses for sale hamilton nz
140
$0.30
44.97
replica red bottoms for sale uk
260
$0.60
45.02
costa rica land for sale
140
$0.13
45.09
property for sale malaga bank repossessions
170
$0.35
45.17
stretch tents for sale
480
$1.03
45.21
houses for sale in aruba
140
$0.14
45.33
alpacas for sale yorkshire
140
$0.00
45.4
repossessed property for sale in mallorca
210
$0.42
45.61
luxury portable toilets for sale
140
$0.75
45.73
repossessed property for sale in spain costa del sol
170
$0.29
45.87
mated queen bees for sale
140
$0.00
45.94
Low competition buyer keywords UK – near me keywords
Keyword
MSV
CPC $
KD %
master thatcher near me
110
$2.25
28.83
dove release near me
110
$0.87
30.21
motorsports near me
140
$0.00
31.77
restore near me
140
$1.71
32.6
stained glass artists near me
140
$0.98
32.72
building services near me
170
$1.24
33.21
small animal boarding near me
260
$0.00
33.48
woodwind repair near me
110
$1.03
33.63
dog physiotherapy near me
320
$1.34
33.87
dove release funeral near me
110
$1.75
34.04
tail lift repairs near me
170
$2.57
34.22
machining companies near me
170
$2.68
34.71
apple pressing service near me
260
$0.00
35.2
shotokan karate near me
390
$1.18
35.29
citizens bank near me
110
$0.00
35.58
warm air heating engineers near me
260
$1.99
35.58
boarding cattery near me
170
$0.59
35.84
bunny boarding near me
140
$0.00
35.97
hydraulics near me
480
$1.87
36.08
rtt therapist near me
140
$1.65
36.09
hat hire near me
210
$0.00
36.13
canine hydrotherapy near me
480
$0.82
36.21
lime plasterer near me
260
$2.02
36.33
dry stone waller near me
170
$0.69
36.34
fibreglass pond lining service near me
110
$1.51
36.36
competitive dance teams near me
110
$1.48
36.4
pregnancy reflexology near me
170
$1.46
36.42
amigos near me
320
$0.00
36.55
fire supply near me
110
$0.74
36.55
precision engineering near me
590
$2.14
36.55
cast iron foundry near me
140
$1.35
36.59
crystal glass repair near me
110
$0.89
36.63
gate fabrication near me
110
$0.91
36.63
foundry near me
320
$0.95
36.66
warm air heating service near me
170
$1.96
36.71
rush seat repair near me
110
$0.79
36.73
independent aga engineers near me
140
$1.00
36.75
paver supply near me
1,300
$1.35
36.77
reptile expo near me
140
$0.00
36.89
denture lab near me
110
$0.89
36.96
long arm quilters near me
210
$0.25
36.98
cnc companies near me
170
$4.21
37.06
competitive dance studios near me
210
$0.72
37.11
leather craftsman near me
140
$0.00
37.2
brass instrument repair near me
140
$0.00
37.28
horse therapy near me
210
$1.16
37.32
mobile reflexology near me
170
$0.79
37.34
denture clinic near me
390
$1.03
37.37
kitchens and bathrooms near me
260
$1.94
37.47
virtual assistant near me
210
$2.84
37.48
Low competition buyer keywords UK – price keywords
Keyword
MSV
CPC $
KD %
cattery prices
590
$0.48
39.72
ironing service price list
110
$0.83
40.52
alumier prices
140
$0.00
41.75
alumier price list
260
$0.00
42.39
sports massage prices
140
$0.59
43.13
waxing price list
210
$0.55
43.13
seabob price
170
$0.17
43.42
leaflet distribution price
170
$2.38
43.51
clothing alterations price list
260
$22.33
43.87
bridal makeup price
110
$0.51
43.9
upholstery price guide
320
$0.47
43.94
u pull it price list
210
$0.00
43.97
dance floor hire prices
110
$0.87
44.09
crete property prices falling
110
$0.00
44.26
car valeting prices
480
$0.60
44.3
physiotherapy price list
170
$0.90
44.38
upholstery price list uk
110
$0.39
44.94
narrowboat builders prices
140
$0.78
45.28
mobile hairdresser price list
480
$0.60
45.93
terraclean price
140
$0.59
46.05
wedding flowers price list
170
$0.50
46.18
composite garden room price
140
$0.63
46.32
valet prices
110
$1.27
46.32
alterations price list near me
140
$0.00
46.35
seo package prices
140
$5.96
46.43
diamond price calculator
260
$0.79
46.77
makeup price list
140
$0.47
46.92
dermalux flex price
110
$0.57
47.48
dog grooming prices uk
320
$0.69
47.5
naim price list
210
$0.00
47.68
horse arena surfaces prices
140
$1.19
47.73
linn price list
140
$0.00
48.02
skip hire dorset prices
110
$0.99
48.06
birmingham scrap metal prices
110
$0.67
48.3
icf blocks price uk
210
$0.61
48.58
cakesicles price
140
$0.00
48.61
dog grooming price list
210
$0.59
48.69
coach hire prices
480
$0.99
48.72
robins timber brierley hill price list
110
$1.26
48.79
sunekos price
110
$0.00
48.87
bike price in bd
110
$0.00
48.96
acrylic nails price list
110
$0.00
48.97
driving lessons edinburgh prices
110
$0.42
49.12
acupuncture price list
110
$0.77
49.25
seo services uk prices
110
$4.27
49.31
colchester skip hire prices
170
$1.47
49.35
brake caliper refurbishment price
110
$0.00
49.49
bunker prices
320
$0.80
49.51
palladio doors prices uk
110
$0.85
49.68
scrap metal prices london
210
$0.53
49.77
High Competition Buyer Intent Keywords US
High competition Google keyword searches have a significant conversion value, hence why they are so competitive. Although they could require a considerable budget to compete, the value in these buyer keyword lists are the seeds of ideas to find opportunities in different niches.
Organic Buyer Keyword Searches with the Most Opportunity
The buyer keywords with the lowest competition and highest traffic in the US are ‘affordable plumbing’ and ‘affordable storage.’ In the UK ‘paver supply near me’ and ‘affordable SEO packages.’
The buyer keywords with the highest competition and lowest traffic in the US are ‘Amazon buy online’ and ‘Buy Buy Baby online.’ In the UK ‘best affordable cordless vacuum’ and ‘best affordable TV’.
The ‘affordable’ modifier had the highest search volumes in the low competition results.
Brands That Dominated Buyer Keyword Searches
The brands that dominated high competition searches were Best Buy, Apple, Nintendo, Google, and Zillow in the US. Ebay, Right Move, Tesco, Apple, and Netflix in the UK.
Branded products dominating high competition searches in the US and the UK were Airpod, Xbox, iPhone, and Playstation.
The Most Dominant Products Across Buyer Intent Keyword Searches
Products with the highest competition were laptops,TVs, cars, beds, face masks, and toilet paper in the US. And, cordless vacuums, cars/vehicles, bungalows, pyjamas, and gym clothing in the UK.
For the least competitive queries, results were less focused on specific products, but more on product groups.
In the US, hobby focused items such as paintball guns, acoustic guitars, fishing kayak, frozen bait, and niche food products such as raw milk, goat meat, halal meat, and sea urchins.
The UK didn’t have such obvious groups, but a mix of niche items such as longboard, putter, violins, and luxury portable toilets.
Pandemic influence was evident in the searches for goods such as toilet rolls, face masks, hand sanitizer; home furniture such as desks and patio sets, home entertainment consoles, and laptops.
Niche Opportunities with Low Competition
The low competition results surfaced some fascinating queries that suggested cultural nuances between the UK and the US. The US favored ‘butterfly release’ and the UK ‘dove release.’
There was considerable interest for animals, predominantly ‘Alpacas’ and ‘Llamas’ in the US.
The UK had a strong interest in property abroad, especially ‘cheap property in Bali and Bulgaria.’
Methodology
Data was collected from 20 billion keywords in the Alien Road Keyword Magic Tool database, in March 2021.
Competition was based on the Alien Road Keyword Difficulty metric — a calculation of domain authority and page authority for organic SERPs.
The most competitive results had a minimum of 1,000 monthly searches and sorted by the highest Keyword Difficulty score. Some modifiers had to be adjusted based on their results. For example, ‘affordable’ was sorted on a minimum of 100 monthly searches due to limited results.
The least competitive results had a minimum of 100 monthly searches and sorted by the lowest Keyword Difficulty score.
Lists were cleaned to remove: NSFW, religion-based queries, drugs and pharmaceutical queries, sex-related queries, ‘buy a degree’ queries, firearms and hunting queries. Direct COVID queries were also removed to avoid skewing results.
Year-based searches were removed for anything prior to 2020.
Some non-transactional keywords were also removed that were potentially skewing results, such as ‘Best Buy customer service’ related queries that dominated the ‘best’ modifier.
Any repetition from keyword variants that are grouped by Google were removed, such as multiples or country suffix. For example, ‘Rightmove houses for sale’, ‘Rightmove house for sale’, ‘Rightmove houses for sale uk.