60-Second Version
In 2025, Istanbul-based digital marketing agency Alien Road designed a comprehensive website and SEO project for Bakıcı Bul. The platform connects families seeking care services with qualified caregivers. Older, disorganized designs hindered user trust and search engine performance. Alien Road delivered an end-to-end overhaul covering advertising, search optimization, modern web design, and ongoing management. This integrated approach transformed the portal into a high-performing digital ecosystem.
By establishing a robust technical infrastructure, precise local SEO targeting, and targeted Google Ads and Meta campaigns, the agency achieved measurable improvements. Organic traffic grew by 100-130%, while keyword visibility improved by 70-80%. Furthermore, page views increased by 40-60%, and communication actions improved by 30-40%. Bakıcı Bul established itself as a leading and reliable reference point in the domestic care sector.
The Numbers That Matter
Data verification forms the backbone of every Alien Road project. For Bakıcı Bul, tracking was implemented across Google Analytics 4, Google Search Console, and CRM pipelines. Baseline metrics indicated low engagement on mobile devices, poor local keyword rankings, and high bounce rates on caregiver profiles. The intervention reversed these trends across all primary performance indicators.
Measurable outcomes included a 40-60% increase in page views and profile viewing rates. Form submissions and direct communication actions via WhatsApp improved by 30-40%. On search engines, organic traffic achieved a 100-130% expansion, while targeted keyword visibility climbed by 70-80% over the twelve-month delivery period.
The Challenge
Families searching for caregivers require immediate answers, transparent profiles, and reliable communication channels. Similarly, caregivers need a frictionless listing process to showcase their experience. The existing digital infrastructure of Bakıcı Bul suffered from slow loading speeds, unstructured category pages, and weak mobile usability.
These technical deficits resulted in low search engine rankings for competitive terms like babysitter and elderly caregiver. Additionally, the lack of structured trust signals on profile pages created friction. Families hesitated to initiate contact due to unverified references and unclear background details. Alien Road faced the challenge of rebuilding the digital architecture from the ground up while maintaining existing domain authority and migrating legacy database records without downtime.
Five Goals
- Upgrade site performance and mobile usability to lower bounce rates
- Expand organic visibility for high-intent domestic care keywords
- Improve conversion rates from profile views to direct WhatsApp communication
- Restructure information architecture for seamless navigation
- Implement rigorous tracking via GA4 and Search Console
Three-Layer Strategy
Alien Road deployed a three-layer methodology to address the technical, commercial, and trust-related aspects of the platform. The infrastructure layer focused on speed, clean URL structures, and mobile responsiveness. The demand layer captured high-intent traffic through targeted SEO and paid acquisition. The trust layer enhanced profile verification and user communication pathways.
Infrastructure Layer
The infrastructure layer established a fast, scalable foundation. Developers optimized server response times, compressed image assets for caregiver photos, and implemented clean URL hierarchies. Internal linking was re-architected to pass link equity efficiently from authoritative blog content down to transactional city and category listings.
Demand Layer
The demand layer targeted search intent across general and location-service combinations. Campaigns addressed terms such as babysitter and elderly caregiver across Google Search and Meta networks. Paid media budgets were optimized continuously based on conversion data from GA4.
Four-Phase Timeline
- Phase 1 (Months 1-3): Technical audit, GA4 tracking setup, and information architecture redesign
- Phase 2 (Months 4-6): Website migration, mobile optimization, and initial Google Ads campaign launch
- Phase 3 (Months 7-9): Content expansion, local SEO targeting, and Meta lead generation integration
- Phase 4 (Months 10-12): Conversion rate optimization, trust signal enhancement, and performance review
Turning Point
The turning point occurred during Month 5 following the successful migration of the database and the deployment of optimized caregiver profile layouts. As mobile page speeds dropped below two seconds, user engagement stabilized. Bounce rates fell sharply, and Google bots crawled the restructured category pages efficiently. This technical stability allowed paid advertising campaigns to convert traffic at a significantly higher rate.
Advertising
Alien Road structured targeted campaigns across Google Ads and Meta platforms to capture high-intent search queries and social interest. Ad groups were segmented by service type, such as newborn care and elderly assistance, paired with geographic modifiers. Negative keyword filtering eliminated wasted spend, while custom landing page variants aligned ad messaging directly with user expectations.
SEO
The search optimization strategy focused on technical health, semantic content clusters, and local relevance. The agency restructured metadata, fixed crawl errors identified in Search Console, and generated informative guides on hiring domestic help. This content strategy secured top positions for competitive keyword combinations, driving steady organic growth.
Website design
The redesign prioritized mobile-first usability, fast rendering times, and clear visual hierarchies. Designers built intuitive filtering tools that allowed families to sort caregivers by location, experience, and hourly rates. Profile pages were reorganized to display verified references and background checks prominently, reducing friction for prospective employers.
Digital marketing management
Ongoing management ensured continuous alignment between marketing channels and business objectives. Alien Road maintained weekly monitoring of performance dashboards, adjusted bidding strategies in response to seasonal hiring trends, and provided transparent reporting through integrated GA4 and CRM pipelines. Regular review meetings enabled rapid deployment of corrective actions.
Why It Worked
The success of the project stemmed from the integration of technical precision and user-centric design. By addressing infrastructure bottlenecks first, Alien Road ensured that paid and organic traffic arrived at a fast, functional platform. Trust signals removed hesitation from families, while structured data and targeted campaigns connected the right users to the right caregivers without unnecessary friction.
Frequently Asked Questions
How long did it take to see measurable SEO improvements?
Initial technical fixes showed results within the first three months. Substantial organic traffic growth became visible around Month 6 following database migration and content expansion.
Which advertising platforms were utilized for acquisition?
Alien Road deployed targeted campaigns across Google Search Ads and Meta platforms to capture both high-intent search queries and social interest.
How was user trust enhanced on caregiver profiles?
Trust was improved by prominently displaying verified references, background check details, and streamlined WhatsApp communication pathways.
What role did data tracking play in the project?
Comprehensive tracking was implemented across Google Analytics 4 and Google Search Console to monitor performance metrics and guide campaign optimization.
