BirKozmetik.com – WordPress, SEO and Google Ads for a Cosmetics Brand (2023)
In 2023, we built a WordPress-based website for BirKozmetik.com and configured the SEO, SEM, and website optimization processes end-to-end. Our goal was to increase the visibility of the cosmetics and contract manufacturing-focused brand in search engines, increase qualified traffic, and establish a performance-oriented infrastructure that would grow sales/offer requests through Google Ads.
SEO, SEM, and Website Optimization
First, we developed a strategy focusing on niche and commercially relevant terms such as “contract cosmetic manufacturing,” “private label cosmetics,” and “cosmetic manufacturing Istanbul” through a detailed keyword analysis. We structured the site architecture around service titles, production processes, certifications, and offer/contact areas; and created a Google-compliant technical SEO infrastructure on WordPress with title structures, meta descriptions, URL hierarchy, and image optimizations. With these efforts, we aimed for approximately 100-120% growth in organic traffic and an average improvement of around 80% in visibility for targeted industry keywords.
On the Google Ads side, we designed both brand-focused and service-focused search campaigns, allocating the budget to searches with high potential for outsourcing and quotation requests. We focused on reducing cost per click through keyword match types, negative keyword lists, and landing page optimizations, while increasing form submission and quotation request conversions. With this structure, we aimed for approximately a 60-70% increase in Google Ads conversions and an average 30-35% decrease in cost per click.
Conclusion
As a result of these efforts, BirKozmetik.com transformed from a mere corporate website into a performance-oriented digital sales channel that consistently generates leads for contract manufacturing and cosmetic services, supported by SEO and Google Ads. With a 100-120% growth potential in organic traffic and a 60-70% conversion increase from Google Ads, the brand has become much more competitive and scalable in the cosmetics sector in terms of both visibility and commercial results.
