The 60-Second Version
In 2023, Alien Road partnered with Bir Kozmetik, an Istanbul-based cosmetics and contract manufacturing brand. The client needed a digital transformation to increase search visibility, drive qualified traffic, and generate B2B quotation requests. Alien Road delivered a WordPress website, technical SEO, and targeted Google Ads campaigns.
The intervention transformed Bir Kozmetik from a basic corporate brochure site into a performance-oriented digital sales channel. The project achieved a 100-120% growth in organic traffic, an 80% improvement in targeted keyword visibility, a 60-70% increase in Google Ads conversions, and a 30-35% decrease in cost per click.
The Numbers That Matter
Measurable outcomes define the success of every industrial digital strategy. For Bir Kozmetik, performance indicators focused on B2B lead generation, search ranking improvements, and paid media efficiency across digital channels.
- 100-120% growth in organic traffic over the engagement period
- 80% improvement in targeted keyword visibility across search engines
- 60-70% increase in Google Ads conversions for outsourcing inquiries
- 30-35% decrease in cost per click through negative keyword optimization
The Challenge
Bir Kozmetik operated in a competitive sector encompassing retail cosmetics and contract manufacturing. Despite offering strong production capabilities, the brand suffered from limited digital visibility. Potential B2B clients searching for private label manufacturing partners failed to find the brand in search engine results pages.
Furthermore, the existing digital presence lacked a performance-oriented architecture. Traffic acquisition channels were unoptimized, and the website failed to capture leads efficiently. The brand required a comprehensive overhaul of its web infrastructure, search engine positioning, and paid acquisition funnels to attract B2B decision-makers.
Five Goals
- Upgrade the digital infrastructure to a modern WordPress website with clear conversion paths
- Execute technical SEO optimizations to improve search engine crawlability and indexation
- Target commercial keywords associated with contract manufacturing and private label cosmetics
- Deploy high-intent Google Ads campaigns to capture immediate outsourcing demand
- Establish trust with corporate buyers by showcasing quality certifications and manufacturing workflows
A Three-Layer Strategy
Infrastructure
Alien Road built a WordPress-based website for BirKozmetik.com. The team structured the site architecture around core service titles, production processes, quality certifications, and dedicated contact areas. Technical optimizations ensured a Google-compliant setup covering title structures, meta descriptions, URL hierarchy, and image compression.
Demand
To capture active market demand, the agency executed a detailed keyword analysis focusing on commercial terms such as contract cosmetic manufacturing, private label cosmetics, and cosmetic manufacturing Istanbul. Paid search campaigns targeted high-intent searches for outsourcing and quotation requests.
Trust
The new website architecture highlighted industry certifications and structured production workflows to build authority with B2B buyers. Transparent presentation of manufacturing standards reinforced credibility and encouraged quotation requests from corporate clients.
A Four-Phase Timeline
Phase one involved discovery, technical audits, and keyword analysis. Phase two focused on website development and technical SEO implementation on WordPress. Phase three launched Google Ads campaigns and organic content rollout. Phase four monitored performance data in Google Search Console and GA4 to refine acquisition funnels.
The Turning Point
The turning point occurred when the technical SEO updates aligned with the restructured Google Ads landing pages. Once search engine crawlers fully indexed the optimized URL hierarchy and service pages, organic impressions surged. Simultaneously, the implementation of negative keyword lists in paid campaigns eliminated wasted spend, directing budget exclusively toward high-value B2B inquiries.
Execution and Delivery
Advertising
Alien Road designed brand-focused and service-focused search campaigns on Google Ads. The team allocated the budget directly to searches exhibiting high potential for outsourcing and quotation requests. Advanced campaign adjustments included keyword match types, negative keyword lists, and dedicated landing page optimizations.
SEO
Search engine optimization efforts centered on technical fixes and content expansion. The team resolved crawl errors, improved site speed, and optimized metadata across all core service pages. Keyword mapping ensured that each industrial production capability aligned with relevant search queries in Google Search Console.
Website design
The WordPress web design project prioritized a clean, professional aesthetic suitable for B2B procurement teams. Navigation menus directed users to specific contract manufacturing categories. Call-to-action buttons and inquiry forms were placed strategically to increase submission rates across desktop and mobile devices.
Digital marketing management
Continuous oversight ensured budget efficiency and campaign alignment. Using GA4 and Search Console data, the team tracked user journeys from initial click to submitted quotation. Regular performance reviews guided ongoing adjustments to ad bids, keyword targets, and site content.
Why It Worked
The success of the Bir Kozmetik digital transformation stemmed from the integration of technical web development, targeted paid search, and rigorous SEO. By aligning site infrastructure with the specific search intent of B2B procurement managers, the brand captured high-value traffic and converted it into qualified inquiries efficiently.
Frequently Asked Questions
What platform was used for the Bir Kozmetik website redesign?
Alien Road built the new website on WordPress, focusing on performance, mobile responsiveness, and structured B2B inquiry paths.
How did Alien Road improve paid search efficiency?
The agency implemented strict negative keyword lists, refined match types, and optimized landing pages, resulting in a 30-35% decrease in cost per click.
What tools were used to monitor campaign performance?
The team utilized Google Search Console for organic search monitoring and GA4 to track conversions, user behavior, and quotation request flows.
What were the primary organic growth outcomes?
The project achieved a 100-120% growth in organic traffic and an 80% improvement in targeted keyword visibility within the contract manufacturing sector.
