Cevrehastanesi.com.tr – International SEO Consulting Strategy (2019)
In 2021, we developed an international SEO consulting strategy for Cevrehastanesi.com.tr. Çevre Hospital, a private hospital based in Şişli/Istanbul, conducts international patient communication and highlights international patient channels on its website; it also has the potential to attract patients from different countries in areas focused on aesthetics, dental treatments, and other medical tourism.
SEO Strategy
At the heart of the strategy, we placed a multilingual and multi-market structure aligned with medical tourism search intent. Pages based on treatment + location combinations, separate content streams for international patients, country-based landing pages, and hreflang-supported technical infrastructure were planned in line with the basic framework recommended for medical tourism SEO. We aimed to create a content hierarchy that would gain visibility, particularly in English, for high-intent searches such as “treatment in Turkey,” “plastic surgery Istanbul,” and “dental treatment Turkey.”
On the technical side, indexability, mobile experience, page speed, international targeting, and trust-focused structured content for healthcare services were prioritized. With this strategy, we planned a roadmap that will generate a potential 100-140% growth in organic traffic and a 70-85% increase in visibility for critical keywords focused on international patients.
Conclusion
Through this consultancy, we created an SEO growth model for Cevrehastanesi.com.tr that goes beyond local hospital visibility and directly supports international patient acquisition. With the planned strategy, we aimed to create a potential increase of 60-80% in the hospital’s international referral volume, making it more visible, more trustworthy, and more competitive in health tourism digitally.
