E-Zemin Market

60-Second Version

E-Zemin Market faced a plateau in digital sales due to a complex website structure that hindered user navigation. Local customers struggled to find product pricing and submit inquiries efficiently on mobile devices. Alien Road designed and developed a fast, single-page WordPress landing page focused strictly on core products, local services, and conversion paths.

By combining this new infrastructure with Google Ads, Meta campaigns, and technical SEO, Alien Road achieved a verified 45.0% increase in total communication actions, including form fills, phone calls, and WhatsApp messages.

The Numbers That Matter

The primary objective for E-Zemin Market was to increase online ordering and telephone traffic from local flooring buyers. To measure performance accurately, Alien Road tracked all inbound actions through Google Analytics 4 and call tracking tools. The results reflect consistent performance across all integrated digital channels.

The Challenge

E-Zemin Market offered a wide range of flooring products and local installation services in a competitive market. However, their previous digital interface was cluttered, slow, and difficult for mobile users to navigate. Visitors often abandoned the site before finding relevant product details or contact information.

The primary friction points involved high mobile bounce rates, unclear call-to-action buttons, and a multi-step checkout process that did not match local consumer behavior. Local buyers wanted fast answers, clear pricing, and immediate ways to request a quote or place an order via phone or messaging apps.

Five Goals

• Reduce mobile bounce rate below 40.0% through improved interface design.
• Increase total inbound communication actions by at least 40.0%.
• Improve mobile page load speed to under 2.0 seconds.
• Restructure paid ad campaigns to lower cost per acquisition for flooring queries.
• Establish sustainable organic visibility for target commercial and residential terms.

Three-Layer Strategy

Alien Road deployed a systematic three-layer strategy designed to address technical performance, user acquisition, and brand trust.

Infrastructure Layer

The foundation rested on rebuilding EzeminMarket.com as a streamlined single-page application on WordPress. This allowed for rapid content updates, easy price management, and seamless mobile optimization. Clear headings and prominent call-to-action buttons guided visitors toward orders with minimal steps.

Demand Layer

To capture high-intent local traffic, Alien Road structured targeted Google Ads campaigns around specific flooring keywords. Meta campaigns complemented this by displaying visual project showcases to homeowners and commercial contractors across Istanbul.

Trust Layer

Brand credibility was established by featuring direct contact options, transparent service areas, and prominent campaign messages. Instant communication channels like WhatsApp lowered barriers for hesitant buyers seeking immediate consultations.

Four-Phase Timeline

• Phase 1: Technical audit, tracking implementation via Google Analytics 4, and keyword mapping.
• Phase 2: Website redesign, single-page WordPress development, and speed optimization.
• Phase 3: Restructuring Google Ads and Meta campaigns with refined audience targeting.
• Phase 4: Ongoing conversion rate optimization, technical SEO monitoring, and monthly reviews.

The Turning Point

The turning point occurred during Month 4, following the full deployment of the optimized WordPress landing page and the restructuring of Google Ads campaigns. Mobile page load speeds improved drastically, which immediately lowered the bounce rate. As local users experienced a frictionless path from search query to WhatsApp inquiry, conversion rates doubled within a thirty-day window.

Advertising

Alien Road restructured E-Zemin Market’s paid acquisition channels by focusing exclusively on high-intent local search terms within Google Ads. Negative keyword lists were refined to eliminate irrelevant clicks, preserving budget for high-converting commercial and residential flooring queries. Simultaneously, Meta ads utilized dynamic product carousels to showcase completed flooring installations to local audiences, driving qualified traffic.

SEO

Technical SEO improvements addressed site indexing, meta tags, and mobile responsiveness. Search Console data guided the optimization of service pages for specific flooring materials and installation keywords in Istanbul. Schema markup was integrated to enhance local search listings, increasing organic click-through rates and improving visibility across competitive search results.

Website design

The web design team built a fast, single-page WordPress layout tailored for mobile shoppers. Heavy elements were removed to reduce load times, while clear visual hierarchies directed users toward direct phone links and WhatsApp chat widgets. The simplified architecture eliminated multi-step friction, allowing buyers to complete inquiries instantly.

Digital marketing management

Alien Road managed all performance channels through unified reporting dashboards connected to Google Analytics 4. Weekly reviews tracked campaign spend, cost per acquisition, and lead quality. Adjustments were deployed continuously to align advertising budgets with high-performing local search trends and seasonal flooring demand.

Why It Worked

The engagement succeeded by aligning technical infrastructure directly with local consumer behavior. Eliminating friction on mobile devices ensured that paid and organic traffic converted efficiently. By focusing budgets on high-intent keywords and providing instant communication options, E-Zemin Market captured ready-to-buy local customers without wasting ad spend.

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