Layout of search results (snippet)Title and description
The title and description are the substance of a snippet, and Yandex is explicit that their quality affects click-through rate.…
Layout of search results (snippet)
Title and descriptionHow to create the title element correctly
The title element tells the engine what the page is about and can become the snippet’s heading. Two facts shape…
Title and descriptionHow to create a description meta tag correctly
The description meta tag is a source for the snippet description, not the description itself. Yandex selects the text most…
Identical titles and descriptions (duplicates)
Duplicate titles and descriptions make results harder to navigate and, in Yandex’s words, make the site less visible in search…
Layout of search results (snippet)Favicon
The favicon appears in the snippet, in results, in the browser address bar and in bookmarks. It is the smallest…
Layout of search results (snippet)Date
Yandex can display a publication date in the snippet, which for news and blog content tells the reader whether the…