Introduction
Yandex opens its webmaster guidance with a statement of purpose and a caveat, and both are worth taking at face…
Advice for webmastersWhat questions does your site answer?
The premise: position depends on how well the site’s content matches the wording of queries. Yandex draws the blunt conclusion…
Advice for webmastersUsing “adult” content
A short page about advertising, and the point is broader than its title suggests: what you place on your site…
Advice for webmastersPresenting information on a site
Yandex ranks not only on relevance and completeness but on how the information is structured and presented. It analyses usability…
Advice for webmastersSite usability
Yandex’s usability section is short and its content is a warning: there is a dedicated algorithm that assesses how useful…
Site indexing
Yandex’s indexing guidance is a checklist with specific technical limits attached — the limits are the part worth memorising. The…
Advice for webmastersSite structure
The robot finds pages by following links. Yandex states the consequence without softening it: a document with no links pointing…
Advice for webmastersUse of graphics
Yandex’s position on images rests on one technical fact: the robot cannot yet recognise text inside pictures, and ALT text…
Advice for webmastersCommon errors
Yandex’s list of common errors is the most useful page in its recommendations, because each item describes a site that…
Links
Yandex’s link guidance covers what points at you, what you point at, and what other people put on your site.…
Advice for webmastersChanging your site’s structure and design
Changing URLs is not the same as creating pages at new addresses. Yandex states the failure directly: create a new…
Advice for webmastersConfiguring the site display in the search results
A snippet is the block describing a page in search results — title, description, and sometimes additional information. Snippets are…
Site content
Yandex can use structured data from your pages — addresses, products, recipes, software details — to build richer results. What…
Advice for webmastersAnalysis of user behavior
Yandex recommends analysing visitor behaviour with Metrica and, separately, with server logs — the second half of that recommendation is…
Advice for webmastersChoosing the domain and hosting
Two decisions made before a site exists, both of which are expensive to revisit. The domain Short, memorable, easy to…
Sites for mobile devices
Yandex accepts three mobile approaches — adaptive design at one URL, dynamic serving from the same URL, and a separate…
Recommendations for creating sitesAutofill forms
Yandex Browser autofills forms — addresses, cards, contact details — when the markup lets it recognise the fields. What helps…