Yandex surfaces fresh content for queries about current events, with eligibility conditions for the sites that supply it.
What is required
- Genuinely current content about events as they happen.
- Consistent publishing rather than occasional bursts.
- Accurate dates and, usually, a feed.
The constraint
An event is only fresh briefly. This is a channel for publishers with an operational newsroom, not for occasional posts.
Alien Road
How we apply this
We are honest with clients about the commitment. Freshness channels reward continuous publishing; a site posting twice a month will not benefit no matter how the feed is configured.
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