Sites publishing timely coverage of current events can supply Yandex with an RSS feed so new material is discovered quickly. The requirements are unusually specific, and they are as much editorial as technical.
Access requirements
- Publications freely available — registration to read counts as restricted access.
- Each URL leads to a separate page with the full text, with title and opening text visible on the first screen at 1024×768 on desktop and 360×640 on mobile.
- The URL is a unique identifier — never a list page or the home page.
- Fast, stable access; a mobile version; and content updated at the frequency the site claims.
Content rules
Publications must comply with law, avoid obscene language including masked forms, and be informational, analytical or review material. Explicitly excluded: blog and forum posts, advertisements, poems, jokes, satire, horoscopes, fiction, and digest items — “main news of the day”, “weekly results”, “what happened last night”. At least one new publication per week. No advertising inside the exported text (the site’s own pages may carry it). Titles and texts must not mislead about content, authorship or source. No spelling or syntax errors. A separate page with publication details and contact information. Translated articles must not be machine-translated.
Title criteria
Good: grammatically correct, neutral, accurate, indicating the source, free of attention-baiting distortion, conforming to literary norms. Bad: grammatical or lexical errors, unnamed persons or organisations acting, clickbait, metaphors, clichés, jargon or obscenity.
The feed itself
RSS 2.0, XML, encoding declared, maximum 10 MB, reachable over HTTP or HTTPS. Items carry title, link, description, author, category, publication date and Yandex-specific elements such as yandex:genre and yandex:full-text; media groups carry video and thumbnails. Ampersands and angle brackets must be escaped in every channel and item element.
Reading this as a standard
Even for sites that will never submit a feed, the title criteria and the digest exclusion are a usable editorial policy — they describe what a search engine considers a real article rather than filler.
So setzen wir das um
The requirement we quote outside its original context is the title standard: it is the clearest anti-clickbait definition any search engine publishes, and it works as an editorial rule for ordinary blogs too. For clients who do publish news, the digest exclusion is the one that surprises them — the weekly round-up is usually their most reliable format and it is explicitly not eligible.
Verwandte Leistungen