Loyalty program (MemberProgram) structured data
Learn how to mark up loyalty programs (also known as
ShoppingMerchant return policy (MerchantReturnPolicy) structured data
Learn how to mark up return policies for products sold online or in stores.
ShoppingMerchant shipping policy (ShippingService) structured data
Learn how to mark up shipping policies for products sold online or in stores.
Feature guidesProfile page (ProfilePage) structured data
You can use profile page structured data to help provide information about the people and organizations on your website.
Feature guidesQ&A (QAPage) structured data
Q&A pages contain data in a question and answer format. Follow these guidelines to learn how use Q&A schema markup…
Feature guidesRecipe (Recipe, HowTo, ItemList) structured data
You can help users find your recipe by telling Google about your recipe reviews, cook time, and nutrition information with…
Review snippet (Review, AggregateRating) structured data
A review snippet is a short excerpt of a review or rating. Explore this guide to learn about Google review…
Feature guidesSoftware app (SoftwareApplication) structured data
Learn how to add software application schema to a web page so you can better display your app details in…
Speakable (Article, WebPage) structured data (BETA)
Speakable schema markup can be used to identify content that is best suited for audio playback. Learn about SEO for…
Feature guidesStructured data for subscription and paywalled content (CreativeWork)
Structured data can help subscription and paywalled content to be indexed by Google. Learn SEO best practices for paywalled content…
Feature guidesVacation rental (VacationRental) structured data
Vacation listing structured data can help people find your vacation listings on Search. Learn about how to add markup and…
Feature guidesVideo (VideoObject, Clip, BroadcastEvent) structured data
When you add video structured data, you can make it easier for Google to find your video and influence information…
Ranking and search appearanceInfluencing your title links in search results
Learn how you can write an SEO-rich titles for your website pages and Google Search by following these best practices.
Translated results in Google Search
Learn what translated results in Google Search are and how these translations can make information more accessible and useful for…
Enabling your ad network to work with translation-related Google Search features
Learn how you can enable your ad network to render or attribute correctly with translation-related Google Search features.
Video SEO 最佳实践
探索视频最佳实践，包括视频结构化数据，助力提升您的视频在搜索结果中的展示几率。
Ranking and search appearanceVisual Elements gallery of Google Search
Explore an illustrated guide to the most common UI elements of Google Search. Learn what the elements look like, what…
Enable Web Stories on Google
Google Web Stories create a dynamic experience for users. Explore this guide to discover what Web Stories are and how…
Web StoriesBest practices for creating Web Stories
Google Web Stories are a great way to keep your readers engaged. Explore these best practices as you create Web…
Web StoriesWeb Story Content Policies on Google
For Google Web Stories to be eligible to appear in richer experiences, they must comply with Google's content policies. Learn…
Early Adopters ProgramPackage tracking Early Adopters Program
Package tracking is a feature that shows package tracking information on Search. Learn how Google uses your API for package…
Early Adopters ProgramStructured data carousels (beta)
This guide focuses on a new carousel rich result that's in beta, which is a list-like rich result that people…
Debugging drops in Google Search traffic
There are several causes for drops in Search traffic. Learn how to investigate what caused a traffic drop and how…
Get started with Search Console
Search Console is a tool from Google to help website owners. Explore this guide to learn how to set up…
Monitor with Search ConsoleImproving SEO with a Search Console bubble chart
A bubble chart can help you understand which queries are performing well for your site in Google Search, and which…
Using Search Console and Google Analytics data for SEO
Learn how to use Looker Studio to monitor metrics from Search Console and Google Analytics, visualize the data together, and…
Monitor with Search ConsoleAnalyze your social and video platform content performance in Search Console
Whether you're a content creator, social media manager, or SEO professional, learn how to analyze your social and video platform…
Debug with search operatorsOverview of Google search operators
Learn about the different Google Search operators that we support and discover how they can help you monitor and debug…
Debug with search operatorssite: search operator
Learn all about the site: search operator and how it can help with debugging and understanding how Google sees your…
Google Images search operators
Discover how Google Images search operators, such as src and site, can show you what images are indexed on your…
Preventing and monitoring abusePreventing and monitoring abuse on your site
Explore an overview of web security topics designed to guide you through some options for preventing and monitor abuse on…
Preventing and monitoring abusePrevent user-generated spam on your site and platform
Spammers often take advantage of open comment forms and other user generated content inputs and generate spammy content on unsuspecting…
Preventing and monitoring abuseMalware and unwanted software
Google checks websites to see if they host unwanted software that negatively affects visitors. Explore this overview to learn more…
Preventing and monitoring abusePreventing malware infection
From monitoring site health to reviewing our website security checklist, this guide contains tips for how to prevent and avoid…
Preventing and monitoring abuseSocial engineering (phishing and deceptive sites)
Social engineering includes phishing and fake sites, and is a technique to trick users into doing something dangerous. This document…
Google Safe Browsing Repeat Offenders Policy
Sites that repeatedly switch between compliant and noncompliant behavior within a short window of time will be classified as Repeat…
Get started with Google Trends
Google Trends can help you better understand how people find information on Google Search, which can help you to develop…
EcommerceBest practices for ecommerce sites in Google Search
Explore this set of guides and best practices on how to make your ecommerce website more discoverable in Google Search.
Ecommerce电商内容在 Google 上的展示位置
了解您的电商产品数据在 Google 搜索中的展示位置，并学习如何为客户创作电商内容。
Ecommerce与 Google 共享您的产品数据
了解如何通过结构化数据和 Google Merchant Center 与 Google 共享产品数据，以及它如何助力实现丰富的搜索结果。
包含与电商相关的结构化数据
了解不同类型的电商结构化数据，以及它们如何提升 Google 对您内容的理解准确度。
Ecommerce如何启动全新的电子商务网站
了解如何上线全新的电商网站，以及我们建议采取哪些注册步骤，确保您的网站能被 Google 顺利收录。
撰写高质量评论
了解如何撰写高质量评论，并探索它们如何帮助购物者在搜索中发现您的内容。
Ecommerce为电商网站设计 URL 结构
了解如何为您的电商网站设计 URL 结构，并掌握帮助 Google 高效定位和抓取网页的最佳实践。
帮助 Google 理解您的电商网站结构
了解如何帮助 Google 理解您的电商网站结构与导航，从而精准推广您的核心品类或产品。
Ecommerce分页、增量页面加载及其对 Google 搜索的影响
了解在电商网站中使用分页和增量加载时的最佳索引实践，以及这些做法如何影响 Google 搜索。
International and multilingualOverview of international and multilingual site topics
You can help Google understand your multilingual and international websites. Review these topics to help with SEO for multi-language websites.
International and multilingualManaging multi-regional and multilingual sites
Multi-regional and multilingual sites can be optimized for Search. Learn more about managing SEO for sites with multiple languages.
International and multilingualTell Google about localized versions of your page
Learn how you can use a sitemap and other methods to tell Google about all of the different language and…
International and multilingualHow Google crawls locale-adaptive pages
Learn the definition of locale-adaptive pages and why Google might not crawl, index, or rank all your content for different…